Effect of Colors on the Brain and on Emotions

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Introduction
Colors are an intimate facet of our everyday lives and exist in everything that we see. Colors and emotions have a strong relationship between them. It is widely recognized that colors have also a strong impact on our emotions and feelings (Hemphill, 1996; Lang, 1993; Mahnke, 1996). The color red has been associated with excitement, strength, sex, passion, speed, and danger. White has been associated with pure, virginal, clean, youthful, and mild. Blue that is most popular color has been associated with trust, reliability, belonging, and coolness. Black is allied with sophistication, elegant, seductive, mystery, and sexual. And Pink is allied with soft, sweet, nurture, and security. Colors are linked with many different emotions. All colors have positive and negative impression connected with it. It has been tested and proven that colors have different alpha rate associated with it. The purpose of the study was to see if the brain responses differently while looking at different colors and to see if there were any connections between color and emotions. Methods

Participants
The data for this study was gathered by a total of 11 participants from Cognitive Neuroscience Lab class (4 male and 7 female) at the University Center, Lake County Campus. Among those participants included one professor and the other ten consisted of undergraduate students from psychology department at Northeastern Illinois University. All the participants tested had no sort of color deficiency. Stimuli

Series of six questions were prepared for the experiment consisting of two parts: the first part included power-point with the five different colors playing each for 20 seconds followed by the questionnaire. The series of questions asked the participants about their emotional stage while looking at the colors. Five random colors were chosen based on cultural reference for America. The colors consisted of red, white, blue, black and pink. The color samples were prepared...
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