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Project Proposal Format
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Project Title:

| |
|Critical success factors in Global business of B.M.W. |

Abstract/ Summary:

| |
|In 21st century globalization in the main significant factor driving the entire world reaching new heights. It is most common |
|and can also be found in integrated global market in the form of information and flow of credit, widening of international |
|trade. Due to the effect of globalization people are aware of strategy of other country, their markets and trends. The other |
|factors like distribution network, brand building, product development is also playing their important role in the success of |
|global business where product development is responsible to earn profit and brand building acts as strength of automobile |
|industry. |
| |
|As automotive industry is one of the largest industry in the world and it is really a competitive market now. The auto mobile |
|production was initially well-known in US but soon Europe, later Asia, especially, Japan. |
| |
|The project aims to identify critical success factors by analyzing the key challenges and implications in the global |
|competitive environment. This project will attempt to find out the critical success factors of B.M.W in highly



References: Anna Kochan, 2005, “BMW uses even more robots for both flexibility and quality”, [online] Available http://emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/0490320404.html [9/06/10]. BMW Group, 2004, “Annual Report”, [Online] Available http://www.marketadvices.com/reports/bmw-2004.pdf [2/06/10]. Barton, D.L., Krause, W. (1985), "Implementing new technology", Harvard Business Review, Vol. 63. Behara, R.S, Gundersen, D.E, Capozzoli, E.A (1995), "Trends in information systems outsourcing", International Journal of Purchasing,, Vol. 31 No.2, pp.46-51. Carol Hammond; Robert Grosse, 2003, “Rich man, poor man: resources on globalization”, [Online] Available http://www.emeraldinsight.com/Insight/ViewContentServlet?Filename=Published/EmeraldFullTextArticle/Articles/2400310310.html [3/06/10]. Hill.WL(2007) International Business :competing in the market place,Macgraw hil publication,6th edition. Kotabe, M. (1990), "Corporate product policy and innovative behavior of European and Japanese multinationals: an empirical investigation", Journal of Marketing, Vol. 54 pp.19. Kotler, P. (1988), Marketing Management: Analysis, Planning, Implementation, and Control Lencioni.V BMW case study online available on< http://www.researchover.com/termpaper/Strategic_analysis_of_BMW-174259.html> Levitt, T. (1983), "The globalization of markets", Harvard Business Review, Vol. 61. Michael Mathews, 2006, “BMW in the age of Globalization”, [Online] Available http://www.associatedcontent.com/article/35299/bmw_in_the_age_of_globalization.html [25/06/10]. Macdonald .F&Burton.F(2002) International Business ,Thompson publication,2nd edition.

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