Preparation of Project Proposal

Topics: Proposal, Proposals, Project management Pages: 13 (3854 words) Published: November 15, 2011

Proposal Writing
A proposal is an essential marketing document that helps cultivate an initial professional relationship between an organization and a donor over a project to be implemented. The proposal outlines the plan of the implementing organization about the project, giving extensive information about the intention, for implementing it, the ways to manage it and the results to be delivered from it. A proposal is a very important document. In some cases, a concept note precedes a proposal, briefing the basic facts of the project idea. However, the project idea faces a considerable challenge when it has to be presented in a framework. The proposal has a framework that establishes ideas formally for a clear understanding of the project for the donor. Besides, unless the ideas are not documented in writing, they do not exist. Hence, a proposal facilitates appropriate words for the conception of an idea. (Source Link:

Project Title
* The title should be clear and unambiguous.

* If the proposal is built on collaborating with other groups/organizations it is usually a good idea to include their names on the Title/Cover Page.

* Cover should look professional and neat. However, one should not waste time using fancy report covers, expensive binding, or other procedures that may send the wrong message to the potential funding agency. It means one is trying to impress the potential funding agency with how one really needs funding, not the message that one do things rather expensively!

* Title should be made as a mini-abstract. A good title should paint a quick picture for the reader of the key idea(s) of your project.

* The words used in the title should clearly reflect the focus of the proposal. The most important words should come first, then the less important words. Notice that both of the following titles use basically the same words, except in a different order. The project with Title #1 appears to be focused on Red Haired Musicians. The project with Title #2 appears to be focused on Musical Style Preference. However, both projects are the same! It has to be made sure that words are in the correct order. Title #1 - Red Haired Musicians and their Preference for Musical Style

Title #2 - Music Style Preference of Red Haired Musicians

* Try to remove words from your title that really are not necessary for understanding. Title #1 has too many words. Title #2 is just as clear but with fewer words. Title #1 - The Systematic Development of a Local Initiative to Create a Learning Center for Community Education

Title #2 - A Local Learning Center for Community Education

* Only a single sentence for the title should be used. If the sentence is getting too long, one should try removing some words. When all else fails one should try using a two part title with the parts separated by a colon. ( Project Overview
* Think of the Project Overview as an Executive Summary (the busy executive probably only has enough time to read Overview - not the entire proposal). Be specific and concise. One should not go into detail on aspects of the proposal that are further clarified at a later point in your proposal. * The Project Overview should "paint a picture" of the proposal in the mind of the reader. It should establish the framework so that the rest of the proposal has a frame of reference.

* Project Overview should be used to show one’s knowledge of the organization from which one is requesting funds.

* The best time to prepare the Project Overview is after one has completed the entire proposal (and you understand...
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