customer satisfaction of outlook magazines
Submitted in partial fulfillment of the requirements
For the award of the degree of
BACHELOR OF BUSINESS ADMINISRATION (BBA)
Guru Gobind Singh Indraprastha University, Delhi
Guide: Submitted by:
Dr. VANI VASAKARLA
ATIF SIDDIQUI Roll No.:13524401710
Institute of Innovation In Technology & Management,
New Delhi – 110058
I, Mr. ATIF SIDDIQUI, Roll No.13524401710 certify that the Summer Training Report (Paper Code BBA-311 entitled “” is done by me and it is an authentic work carried out by me at Outlook Group Pvt Ltd.. The matter embodied in this has not been submitted earlier for the award of any degree or diploma to the best of my knowledge and belief.
Signature of the Student Date:
Certified that the Summer Training Report (Paper Code BBA-311) entitled“ON consumer based and future aspects of magazine
done by Mr. Atif Siddiqui Roll No 13524401710, is completed under my guidance.
Signature of the Guide
I take great pleasure to thank and acknowledgement the permission and allowance by Mr. Anuj Chabbra, Team Leader, Outlook Group Magazines, Safdarjung Enclave, New Delhi and his help and inspiration provided. Their guidance at every stage of the Project enabled me to successfully complete this project which otherwise would not have been possible without their constant encouragement and motivation, without the support it was not possible for me to complete the report with fullest endeavor. I would also like to extend my thanks to my College Faculty Member Dr. VANI and all my colleagues in the Company who supported me in carry out my operation successfully and generously and provided me vital information/ training regarding my project objective.
ATIF SIDDIQUI 
Institute of Innovation in Technology & Management, New Delhi
Assignment No: BBA/311/
SUMMER TRAINING & REPORT WRITING: BBA SEMESTER IV
Background: University Scheme
As per the syllabi of BBA(G) (Paper No BBA-311 comprising of six credits) students of Semester IV are to carry out summer training in a firm or company for the duration of Eight Weeks and to submit a report within Two Weeks of the commencement of Fifth Semester.
The academic objectives for summer training and report writing are:
(a)Work & gain knowledge of real business environment,
(b)Analyse how theoretical concepts taught are applied/not applied in real situations,
(c)Analyse best practices of a company/industry in different functional areas,
(d)Enhance analytical & application abilities of students, and
(e)Develop skills in technical report writing through data collection, data analysis, data presentation and draw lessons cogently vis-à-vis a given firm or company.
Scope of Summer Training & Report Writing
The Company/firm where you will be doing your summer training is “OUTLOOK GROUP”. The report of the summer training is to be compiled under the following chapters as per details given in Academic Circular 4/2008(Revised):
(a)Profile of the Firm/Company
(b)SWOT Analysis of the Company
(c)Functional Analysis of Key Functional Areas of the Company (d)Lessons Learnt
Each student is to collect material on the aspects as mentioned above and in Academic Circular 4/2008 (Revised) related to the Company, compile and arrange it in cogent...