Shopping Mall (Research Project)

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MARKET RESEARCH ON SHOPPING MALL IN NCR

A report submitted to U.P. Technical University for the partial Fulfilment of MBA Degree 2009-11

Submitted To:|Submitted By:|
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Greater Noida Institute of Technology (MBA Institute), Code: 272 7, Knowledge Park-II, Greater Noida (U.P)
2009-11

CERTIFICATE

This is to certify that the Research Project Report entitled Marketing Research on Shopping Mall in NCR being submitted by………fulfillment of the requirement of U.P.Technical University is a record of an independent work done by his under my guidance and supervision.

Prof. Hari Prakash
Director-MBAAssistant professor
Greater Noida Institute of TechnologyGNIT Greater Noida
(MBA Institute)-Code:272

DECLARATION

I, Gaurav Kumar to declare that the Research project report entitled Marketing Research on Shopping Mall in NCR being submitted to the U.P.TECHNICAL UNIVERSITY for the partial fulfillment of the requirement for the degree of Master of Business Administration is my own endeavors and it has not been submitted earlier to any institution/university for any degree.

Place:
Date:( )

ACKNOWLEDGEMENT

The satisfaction and euphoria that accompany the successful completion of any task would be incomplete without the mention of the people who made it possible and whose constant guidance and encouragement heads all efforts with success. I extend my gratitude to Mr. Sandeep Sharma who gave the valuable time to answer my queries. I am deeply indebted to him, without her help this report would not have been a possibility. Also my gratitude to all my colleagues at my institute for their valuable advice and moral support during my research report. Thanking you!!

……………..

TABLE OF CONTENTS

ACKNOWLEDGEMENT

TABLE OF CONTENTS

ABSTRACT

CHAPTER 1

PROBLEM IDENTIFICATION

CHAPTER 2

2.1 INTRODUCTION

2.2 SHOPPING MALLS AND ITS EVOLUTION

2.3 HISTORY OF SHOPPING MALLS

CHAPTER 3

RESEARCH METHODOLOGY USED

3.1 INTRODUCTION

3.2 RESEARCH DESIGN

3.3 PRIMARY DATA

3.4 SECONDARY DATA

3.5 EXPLORATORY RESEARCH

3.6 DESCRIPTIVE RESEARCH

3.7 CAUSAL RESEARCH

3.8 QUESTIONNAIRES

3.9 TARGET POPULATION

3.10 DESIGN TECHNIQUES AND DATA COLLECTION METHODS

3.11 QUESTIONNAIRE DESIGN

3.12 SCALING TECHNIQUES

3.13 COMPARATIVE SCALES

3.14 NON COMPARATIVE SCALES

3.15 VARIOUS SCALES USED

3.16 NOMINAL SCALES

3.17 INTERVAL SCALES

3.18 RATIO SCALES

3.19 ERRORS IN THE STUDY

3.20METHOD DATA ANALYSIS

3.21 FIELD WORK

CHAPTER 4

4.1 SECONDARY RESEARCH

4.2 MAJOR PLAYERS IN SHOPPING MALLS

4.3 DIFFERENT TYPES OF SHOPPING MALLS
CHAPTER 5

5.1 PRIMARY RESEARCH

5.2 PILOT TESTING

5.3 SAMPLE QUESTIONNARE

CHAPTER 6

6.1 FINDINGS AND ANALYSIS
6.2 CROSS TABS

CHAPTER 7

7.1 CONCLUSION

ABSTRACT
A shopping mall (or simply mall), shopping center, or shopping arcade is a building or set of buildings that contain stores, with interconnecting walkways enabling visitors to easily walk from store to store. The walkways may be enclosed. In the British Isles and Australia, shopping malls are more usually referred to as shopping centres, shopping precincts or, sometimes, shopping arcades. In North America, the term shopping mall is usually applied to enclosed retail structures, while...
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