Project on exhibition

PROJECT REPORT
ON

Exhibitions and their impact on sales in B2B Industry

MASTER OF MANAGEMENT STUDIES (MMS)
UNIVERSITY OF MUMBAI

SUBMITTED TO
Aditya Institute of Management Studies and Research Borivali
UNDER THE GUIDANCE OF
Prof.Ajay Tekchandani
SUBMITTED BY
Harsh Kishore Dubey
MMS-09
Marketing

DECLARATION

I, Harsh Kishore Dubey student of Master of Management Studies (Semester III) of Aditya Institute of Management Studies and Research, hereby declare that I have successfully completed this Project on Market Potential Analysis of Assist America in the academic year. The information incorporated in this project is true and original to the best of my knowledge.

_____________________________
Signature

ACKNOWLEDGMENT

I would like to take this opportunity to thank the authorities of Greefting -DTT for allowing me to carry out my Summer Internship project. I am truly obliged to the management of the company for all the knowledge that I have gained and the skills that I have developed.
I would like to thank my project guide Mr. Piyush Kothari (Marketing manager) and Mr. Kapil Sharma (Executive Director), for guiding me throughout the project and also for his encouragement and support.

I owe my deepest gratitude to Prof. Ajay Tekchandani for his timely advice and guidance in preparation of this project. He helped me by guiding me from time to time to cover all the areas of research while preparation of this project.
It is an honor for me to thank my director Dr. Swati Lodha of Aditya Institute Of Management Studies And Research . Finally, I would like to thank all the advisors who gave me their valuable time for the survey, without whom my project work would not have been successfully be completed.

HARSH.K.DUBEY
M.M.S.
INDEX

Executive summary
Overview

Review Of literature
Introduction
History
Industry Profile and Importance