Product Life Cycle
Product Life Cycle
Name
GBM/381
December 5, 2011
Rolando Sanchez
Product Life Cycle
“The international product life cycle (PLC) theory of trade states that the location of
production of certain kinds of products shifts as they go through their life cycles, which consist
of four stages—introduction, growth, maturity, and decline.” There are many ins and outs when a
company is putting a product into production and distribution. You must be able to assess the
the impact that it is going to gain for your company, for instance when Blackberry makes new
phones they have to decide what is going to be a draw for consumers from the operating system,
the abilities that come with the phone from wifi connectivity, gps, instant messaging, camera
capabilities, battery power and many other options that the consumer is going to inquire about
in the competitive market of cell phones and cell phones manufactures, and the distribution and
profitability is going to be the marker of success of the product. This is a decision that concept
teams and designers must deal with when making a product; we are going to look at the company
Audi a German car manufactures that has had great success with their automobile and the history
is impeccable and with the impact we are going to look at the life cycle in what goes into making
this car company, one of the best car makers and manufactured vehicles in the world today.
“Arrival of the product’s maturity stage is evident when competitors to begin to leave the
market, sales velocity is dramatically reduced, and sales volume reaches a steady state. At this
point in time, mostly loyal customers purchase the product. “The Audi A4 has reached a stage of
maturity that doesn’t have the onslaught of new buyers, the Audi lineup has diversified itself
with select products that offer a more entry level product that is better on gas, and has more
of the financial impact
Name
GBM/381
December 5, 2011
Rolando Sanchez
Product Life Cycle
“The international product life cycle (PLC) theory of trade states that the location of
production of certain kinds of products shifts as they go through their life cycles, which consist
of four stages—introduction, growth, maturity, and decline.” There are many ins and outs when a
company is putting a product into production and distribution. You must be able to assess the
the impact that it is going to gain for your company, for instance when Blackberry makes new
phones they have to decide what is going to be a draw for consumers from the operating system,
the abilities that come with the phone from wifi connectivity, gps, instant messaging, camera
capabilities, battery power and many other options that the consumer is going to inquire about
in the competitive market of cell phones and cell phones manufactures, and the distribution and
profitability is going to be the marker of success of the product. This is a decision that concept
teams and designers must deal with when making a product; we are going to look at the company
Audi a German car manufactures that has had great success with their automobile and the history
is impeccable and with the impact we are going to look at the life cycle in what goes into making
this car company, one of the best car makers and manufactured vehicles in the world today.
“Arrival of the product’s maturity stage is evident when competitors to begin to leave the
market, sales velocity is dramatically reduced, and sales volume reaches a steady state. At this
point in time, mostly loyal customers purchase the product. “The Audi A4 has reached a stage of
maturity that doesn’t have the onslaught of new buyers, the Audi lineup has diversified itself
with select products that offer a more entry level product that is better on gas, and has more
of the financial impact
References: Jardines Motors Group . (2011). Retrieved from http://www.jardinemotors.co.uk/audi/reviews/reviewdetail/1537 Management Report of Audi AG . (2010). Retrieved from http://www.audiusa.com/etc/medialib/ngw/company/investor_relations/pdf/finanzberichte/geschaeftsberichte4.Par.0002.File.pdf/audi_ag_lagebericht.pdf Edwards, A. (2011, July ). Audi sales take off both at home and abroad. Jamaica Observer, (). Caribbean Council Newsletter . (2009). Retrieved from http://www.c-caa.org/pdf/CaribbeanCouncilNewsletter91.pdf Diesel Audi A8, A6, and Q5 in the U.S. in 24 to 30 Months, Next-Gen A4 TDI in 2014. (2011, March ). Car and Driver, (), . Retrieved from http://blog.caranddriver.com/tags/audi-q5/