Product and Service Design
Chapter 4 – Product and Service Design
TOPIC
Product and Service Design
Trends in Product & Service Design
Product or Service Design Activities
Reasons for Product or Service Design
Design for Operations
Sources of Ideas for Products and Services
The Design Process
Quality Function Deployment
Reverse Engineering
Design for Manufacturing
Manufacturability
Legal, Ethical, and Environmental Issues
Regulations & Legal Considerations
Research and Development (R&D)
Standardization
Advantages of Standardization
Disadvantages of Standardization
Product Design
Life Cycles of Products or Services (Figure)
Robust Design
Taguchi Approach Robust Design
Concurrent Engineering
“Over the Wall” Approach (Figure)
Computer-Aided Design
Modular Design
Differences Between Product and Service Design
SIGNIFICANCE
Product design is more important than ever because customers are demanding greater product variety and are switching more quickly to products with state-of-the-art technology. The impacts of greater product variety and shorter product life cycles have a multiplicative effect on the number of new products and derivative products that need to be designed.
Firms are recognizing that the concept behind design for manufacturing can also be extended beyond cost control to design products that are easy to service and maintain.
Improving manufacturability is an important goal for product design. It can be a powerful tool to improve product quality and lower manufacturing cost. CONTENTS
• Major factors in strategy
- Cost
- Quality
- Time –to- market
- Customer satisfaction
- Competitive advantage
• Increased emphasis on or attention to:
- Customer satisfaction
- Reducing time to introduce new product or service
- Reducing time to produce product
- The organization’s capabilities to produce or deliver the item
- Environmental concerns
- Designing products & services that are “
TOPIC
Product and Service Design
Trends in Product & Service Design
Product or Service Design Activities
Reasons for Product or Service Design
Design for Operations
Sources of Ideas for Products and Services
The Design Process
Quality Function Deployment
Reverse Engineering
Design for Manufacturing
Manufacturability
Legal, Ethical, and Environmental Issues
Regulations & Legal Considerations
Research and Development (R&D)
Standardization
Advantages of Standardization
Disadvantages of Standardization
Product Design
Life Cycles of Products or Services (Figure)
Robust Design
Taguchi Approach Robust Design
Concurrent Engineering
“Over the Wall” Approach (Figure)
Computer-Aided Design
Modular Design
Differences Between Product and Service Design
SIGNIFICANCE
Product design is more important than ever because customers are demanding greater product variety and are switching more quickly to products with state-of-the-art technology. The impacts of greater product variety and shorter product life cycles have a multiplicative effect on the number of new products and derivative products that need to be designed.
Firms are recognizing that the concept behind design for manufacturing can also be extended beyond cost control to design products that are easy to service and maintain.
Improving manufacturability is an important goal for product design. It can be a powerful tool to improve product quality and lower manufacturing cost. CONTENTS
• Major factors in strategy
- Cost
- Quality
- Time –to- market
- Customer satisfaction
- Competitive advantage
• Increased emphasis on or attention to:
- Customer satisfaction
- Reducing time to introduce new product or service
- Reducing time to produce product
- The organization’s capabilities to produce or deliver the item
- Environmental concerns
- Designing products & services that are “