Mkt 571 Product Offering
Running head: PRODUCT OFFERING
Title of Paper
Learning Team Members
College or Institution Class / Number
Instructor
Month Day, Year
Product Offering
Introduction
BMW, the Ultimate Driving Machine, is developed from an independent company. This company was able to focus on turning great ideas into great cars. The company exhibits one of the most recognizable logos in the world, the blue and white BMW insignia which is known as the Roundel. This emblem depicts motion as it portrays the movement of an airplane propeller against a clear blue Bavarian sky. One of the most visible BMW design elements is the twin-kidney grill, introduced in 1933, the distinctive shape of the kidneys first emerged from an effort to reduce aerodynamic drag. BMW is manufactured in the Leipzig Plant in Germany, which has been called one of the ten most important buildings of the 21st century. The building was designed by the renowned architect Zaha Hadid. The BMW company has remained relatively small and very independent for over 90 years.
Market needs
The BMW Company indicated that it is not enough to build great cars, but also to strive to create lasting relationships. The BMW ownership experience is said to be a partnership with the drivers, this experience continues to drive the market for these vehicles. The experience also shows the excellence in performance and how committed the company is to the vehicles that bear their name. The BMW Performance Driving School was built to create better drivers and to attract customers. They build these facilities because of their need to remain competitive in the market, with the idea of fine tuning their vehicles. The need for BMW motor vehicles continue to grow because of their performance as compared to vehicles in the same class.
Customers are seeking quality craftsmanship, well thought out design, and excellent customer service so as to build a loyal customer base.
Market growth
With the present economy, where unemployment rate
Title of Paper
Learning Team Members
College or Institution Class / Number
Instructor
Month Day, Year
Product Offering
Introduction
BMW, the Ultimate Driving Machine, is developed from an independent company. This company was able to focus on turning great ideas into great cars. The company exhibits one of the most recognizable logos in the world, the blue and white BMW insignia which is known as the Roundel. This emblem depicts motion as it portrays the movement of an airplane propeller against a clear blue Bavarian sky. One of the most visible BMW design elements is the twin-kidney grill, introduced in 1933, the distinctive shape of the kidneys first emerged from an effort to reduce aerodynamic drag. BMW is manufactured in the Leipzig Plant in Germany, which has been called one of the ten most important buildings of the 21st century. The building was designed by the renowned architect Zaha Hadid. The BMW company has remained relatively small and very independent for over 90 years.
Market needs
The BMW Company indicated that it is not enough to build great cars, but also to strive to create lasting relationships. The BMW ownership experience is said to be a partnership with the drivers, this experience continues to drive the market for these vehicles. The experience also shows the excellence in performance and how committed the company is to the vehicles that bear their name. The BMW Performance Driving School was built to create better drivers and to attract customers. They build these facilities because of their need to remain competitive in the market, with the idea of fine tuning their vehicles. The need for BMW motor vehicles continue to grow because of their performance as compared to vehicles in the same class.
Customers are seeking quality craftsmanship, well thought out design, and excellent customer service so as to build a loyal customer base.
Market growth
With the present economy, where unemployment rate
References: (2009). BMW Ultimate Service. BMWUSA.COM. Retrieved on July 12, 2009 from http://www.bmwusa.com/Standard/Content/Owner/BMWUltimateService/Default.aspx (2008). History of BMW. Wikipedia.Org. Retrieved on July 12, 2009 from http://en.wikipedia.org/wiki/History_of_BMW Kotler & Keller. (2007). A Framework for Marketing Management (3rd Ed.). New Jersey: Pearson – Prentice Hall.