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Procter & Gamble (Scope) Case Study

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Procter & Gamble (Scope) Case Study
Arab Academy for Science & Technology
Graduate Scholl of Business (AAGSB)
Doki Brach

Master of Business Administration Program (MBA)
Academic Year (Spring 2012)

Table Of Contents

1. Question 1: 3

2. Question 2: 4

3. Question 3: 5

4. Question 4: 6

5. Question 5: 7

6. Question 6: 8

7. Question 7: 9

8. Question 8: 9

9. Question 9: 10

10. Question 10: 11

11. Bonus Question 11

i. Part (A) 11 ii. Part (b) 11

12. References: 13

Final MBA Exam
Take-Home Exam
Procter & Gamble (Scope)

Answer the Following Questions (Please pay attention to tables and figures disclosed in the case) pay attention to all issues required in questions! Extremely brief answers or copy and paste from the case or the book or the slides, are not acceptable!

Question 1:

Do you consider P&G a sales, product or marketing oriented firm? Why? Did P&G follow product development, market development, and market penetration or diversification strategy?

As inferred from the case and all its relative presented data, one can conclude the P&G is market oriented firm, they take in their account the customers wants and need with in depth studies of all life activities of consumer to offer them the product that give them difference by the new values.

regarding the Ansoff 's product/market Expansion Grid , the Procter & Gamble inc, are using market penetration strategy as they are already in the market and already have the product in the market so they are targeting to increase seals for this product but if they decided to introduce a new rinse product then they will have to follow product development strategy because they will offer a new product to the current market

Question 2:


References: 5- Kotelnikov, Vadim. (2007). Diversification Strategies. Retrieved October 16, 2007 from http://www.1000ventures.com/business_guide/im_diversification_strategies.html 6- http://www.scribd.com/doc/69287562/Marketing-Assignment-Scope 7- Procter & Gamble. (2007). Purpose, Values, and Principles. Retrieved October 16, 2007 from http://www.pg.com/company/who_we_are/ppv.jhtml s[pic]
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