Starbucks Case Analysis
Contents EXECUTIVE SUMMARY 2 I. BRIEF INTRODUCTION OF STARBUCKS 3 II. MAIN ISSUES OF THE CASE 3 1. Situations: 3 2. Strategy: 4 III. ANSWERS TO QUESTIONS 5 Question 1 5 Question 2. 6 Question 3 7 Question 4 9 Question 5 11 Question 6 12 Question 7 14 Question 8 15 Question 9 16 IV. CONCLUSION & RECOMMENDATIONS 18
EXECUTIVE SUMMARY Our report is about analyzing Case 24: Starbucks in 2012: Evolving into a Dynamic Global Organization in the lecture Crafting & Executing Strategy. Starbucks case analysis is very important due to increasing our understanding of what managers should and should not do in guiding Starbucks to success, enhancing our sense of business judgment and achieving actual business experience. Our report includes 4 sections: Brief introduction of Starbucks, Main issues of the case, Answers to Questions and Conclusion & Recommendations.
Starbucks
Starbucks is a Coffee Company, founded in 1971, which is headquartered in Seattle, WA. CEO of Starbucks is Howard Schultz. He is also the member of Board of Directors. Starbucks’s vision is to establish Starbucks as the premier provider of the finest coffee in the world while maintaining our uncompromising principles while we grow. Starbucks’s mission is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks’s core value is that Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company.
Issues
Competitive advantage of Starbucks is differentiation. Starbucks builds up a strong partner relationship with some famous corporations such as: Pepsico, Unilevel, Green Mountain… Starbucks succeeds in crafting and executing some strategies such as: strategy to expand stores, strategy to expand its product offerings and enter new market segments, sourcing
EXECUTIVE SUMMARY Our report is about analyzing Case 24: Starbucks in 2012: Evolving into a Dynamic Global Organization in the lecture Crafting & Executing Strategy. Starbucks case analysis is very important due to increasing our understanding of what managers should and should not do in guiding Starbucks to success, enhancing our sense of business judgment and achieving actual business experience. Our report includes 4 sections: Brief introduction of Starbucks, Main issues of the case, Answers to Questions and Conclusion & Recommendations.
Starbucks
Starbucks is a Coffee Company, founded in 1971, which is headquartered in Seattle, WA. CEO of Starbucks is Howard Schultz. He is also the member of Board of Directors. Starbucks’s vision is to establish Starbucks as the premier provider of the finest coffee in the world while maintaining our uncompromising principles while we grow. Starbucks’s mission is to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. Starbucks’s core value is that Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company.
Issues
Competitive advantage of Starbucks is differentiation. Starbucks builds up a strong partner relationship with some famous corporations such as: Pepsico, Unilevel, Green Mountain… Starbucks succeeds in crafting and executing some strategies such as: strategy to expand stores, strategy to expand its product offerings and enter new market segments, sourcing