Problems Affecting Agriculture

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Candidate name: Jervisha Phipps
Assignment: cost analysis/broilers production
Candidate code: 130008
School: Verchilds high school
School code: 130008
Territory: St. Kitts-Nevis
Year

Table of contents

The title……………………………………………………………………………………………..1 Abstract……………………………………………………………………………………………..2 Literature Review……………………………………………………………………………3-4 Methodology……………………………………………………………………………………..5 Results……………………………………………………………………………………………6-8 Data analysis……………………………………………………………………………………..9 Discussion………………………………………………………………………………………..10 Conclusion……………………………………………………………………………………….11 Recommendation…………………………………………………………………………….12 Bibliography…………………………………………………………………………………….13 Questionnaire.……………………………………………………………………….……14-15

Title
Marketing plays a very important role for farmers in the federation of St. Kitts and Nevis. Marketing provides ways for farmers to get their products sold regularly. To what extent marketing affect the farmers of Old Road community?

(1)
Abstract

The researcher plans to question local farmers in the Old Road community by the uses of questionnaires. The researcher’s goal is to highlight how the absent of a good marketing facility is a huge problems to the farmers in Old Road. Having a marketing facility really plays an important role for the farmers to get their products sold. It’s illegal to sell on the side of the road, but farmers are forced to break the law. All products are not always sold and small farmers sometimes can’t afford to store left over products and they spoil. Due to crops not being sold farmers are making a loss instead of a profit. The cost of travelling to another village or town would be very expensive for the farmers and will also create a loss. The aim of this project is to show how marketing is a huge problem in the community of Old Road and how it can be solved with the help of the government and other local organizations. At the end of this project you the reader will see how the lack of proper marketing facilities affects the farmers of Old Road and how big role marketing plays in the agriculture field.

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Literature Review

Marketing is the link between production and consumption. It incorporates several activities in a co-ordinate way to promote the flow of goods and services from the point of production until they finally reach the consumer according to Agricultural Science for CSEC Examination written by Ronald Ramharacksingh. Marketing is the business function that identifies unfulfilled needs and wants, defines and measures their magnitude, determines which target market the organization can best serve, decides on the appropriate products, pricing and promotion and distribution programs to serve these markets to develop a market orientation. From a societal point of view, marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfy these needs and wants through exchange processes and building long term relationships. The process of communicating the value of a product or service through positioning to customers. Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and managing customer relationships in ways that benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value. There are five competing concepts under which organizations can choose to operate their business; the production (3)

concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept. The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing...
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