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Marketing Process Of
VINAMIT

Prepared for: Ms Nelda A. Rosima (Lecturer)

Pham Thu Thuy (Tutor)

Banking Academy, Hanoi

BTEC HND in Business (Finance)

Prepared by: Cat – Trần Trường Linh

Registration No: F03D-094

Submitted: April 8th, 2011

Table of contents
Executive Summary 3

Introduction 4

Main body 5

1. Compare the various definitions about what exactly marketing is. 5

2. The main characteristics of a marketing oriented organization. 6

3. The various elements of the marketing concept. 9

4. The benefits and costs of using marketing approach to doing business in Vietnam 11

5. Identify and explain the macro and micro environmental factors in Vietnam which might influence Vinamit's marketing decisions 13

6. Propose how the markets for the products may be segmented, and the benefits and limitations of each method 18

7. Outline the factors which will influence the choice of the targeting strategies for the company's products 25

8. Explain how buyer behavior for the products might affect the Vinamit's marketing activities in the two different markets 28

III. Conclusion 32

Reference 33

Executive Summary

In this assignment, we will compare the various definitions of marketing. Look at and analyze the main characteristics of a marketing oriented organization. Talk about the various elements of marketing concept. Analyze using marketing approach to doing business in Vietnam. Learn about the macro and micro environmental factors which might influence Vinamit’s marketing decisions. Some introduction about how the markets for “Beef Jerky” and “Lettuce and Broccoli Chips” may be segmented in Vietnam. List the factors will affect the choice of the targeting strategies for Vinamit’s product. Discuss about Vietnamese behavior and its affect to “Beef Jerky” and “Lettuce and Broccoli Chips”