Principle & Practice of Management - Case Studies

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Case Study 1 International case: Carrefour – which way to Go? Q – 1) How should Mr. Durant assess the opportunities in various countries around the world? Ans
To become a global firm, ideally, company should be taking gains of R&D, production, marketing and financial advantages in its costs and reputation that are not available purely to domestic competitors. It minimizes importance of national boundaries and develops “transitional” brands. It raises capital, obtains materials and components, and manufactures and markets its goods wherever it can do the best job. To access opportunities around the world, Mr. Durant should answer some basic questions like (1) What market position should we try to establish in our country, in our economic region and globally? (2) Who will be our global competitors be and what are their strategies and resources? (3) Where should we produce or source our products?

(4) What strategic alliances should we form with other around the world? Following are the six major international marketing decisions which Mr. Durant should go through while accessing opportunities in various countries around the world. Looking at the global market

Deciding whether to go Global or Not?
Deciding which markets to enter
Deciding how to enter the market
Deciding on the global marketing program
Deciding on the global marketing organization
Mr. Durant need to identifies the developing countries where hyper malls structure has just began and then need to check whether their government rules and regulations pertaining to retail hyper malls. After deciding the country, Mr. Durant need to check the demand supply gap in that market and try to reduce the supply chain gap, so that their cost of purchase becomes less and in the similar fashion they can offer good discounts to their customers. Also if the demand supply gap is more because of their global presence, Mr. Durant can import the products from the other countries also which in turn...
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