17. Give an example of recent purchase you made where the purchase wasn’t just a single transaction but rather part of a going relationship with the seller. Discuss what the seller has done or could done better to strengthen the relationship and increase the odds of you being a loyal customer in the future. Two months ago a new O’Reilley Auto Parts store opened nearby. So I went there to explore it and may be by something. Well and what I’d like to say, is now I have several reasons to go back to that particular store and make purchases again. First, the location was convenient for me because I did not have to drive very far and it had a variety of choices in parts. Second, the store had great customer service; store staff is knowledgeable, the sales associates were very helpful and friendly. For example, when I requested a part for my vehicle, they gave me a splendid variety of choices (factory-made, aftermarket US-made, imported part, etc). Third, I was satisfied with the prices for the merchandise; they were very affordable for everyone. Fourth they give 10% military discount. And finally, store hours are very convenient, they work till 9pm 7 days a week. I am sure I will be back to this store more then once. Here is the web-site of this particular store location:
18. In your own words, explain several reasons why a marketing manager should consider international marketing when evaluating possible opportunities. The marketing manager should consider international marketing because it will help a business to achieve international goals such as increasing sales by exporting (or importing) merchandise to other parts of the Global market. Also international marketing will seek out many more diverse customer relationships and consumers. Comparing US market economy, especially import-export relationships with other countries, by exporting products from the USA to other countries, there...
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