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(a) Threat of New Entrants and Substitutes for Tesco

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(a) Threat of New Entrants and Substitutes for Tesco
Introduction:

This individual assignment will be assessed by means of a 3,500 ± 10% word Report. The assignment has been designed to allow you to develop and use your knowledge and skills in understanding key strategic issues relating to food retail internationalisation. You will be required to apply the strategic concepts and analytical techniques studied in this module. All the learning outcomes below will be assessed:

1. Demonstrate critical understanding and application of relevant theories associated with global corporate policies and strategies.
2. Understand the holistic nature of strategy and apply analytical techniques to solve complex problems in real life organizations
3. Demonstrate knowledge of the strategic decision making process through critical analysis of how strategic decision making enables an organisation to relate to its global business environment.
4. Critically evaluate and monitor the business mission, objectives and policies of international organisations.
5. Use critical reflective skills to reflect on the impact of their understanding on the problem solving process

The assignment will be internally moderated by: John Dixon-Dawson

Please note:

1. All work must adhere to the University regulations on ‘Cheating, Collusion and Plagiarism’ which are provided as an Appendix in your Programme handbook. See your tutor for useful guide on ‘Harvard Referencing Style’ and on how to avoid ‘Plagiarism’. 2. A hard copy and an electronic copy on DVD or CD of the assignment must be handed to your Study Centre on or before the appointed date under cover of the Sunderland Business School Feedback Sheet. Please include/attach a Turnitin Report if possible. 3. Issue Date: Wednesday, 25 May 2011 4. Submission Date: Friday 19th August 2011

Task

Your task is to carry out a critical analysis and evaluation of the strategies adopted by world-class food retailers, using the information provided and other materials researched. You

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