Power of Communication
Power of Communication
Introduction:
Communication is the basic human need to share meanings and express ideas and thoughts and that can be achieved by the exchange of information between the society members. The process of communication is defined by the technology available, culture and protocols of communication.
Political scientists are interested in political communication through studying the interaction communication between the political system and the political process generally and they confirmed the importance of the fundamental relationship between them, they called for re-examination and analysis of political science based on communication theories.
Politics is difficult to be found without communication because there must be a link between the public and the ruling elite (decision makers), and this applies to the political system too. Citizens must be able to communicate their wishes and demands to the government, and the government should be able to communicate its decisions to citizens and justify them to win their satisfaction.
Political parties and politicians needs huge public support, Where it can be said that political communication is the most important means of communication that must be followed by a party in order to gain such support. It is well known that the objective of any party is to access power or participate in it and this cannot be reached without large public support. This political communication can take various forms depends on the technology available such as press, radio, television and digital networked media.
The political communication is the proper way of any party members to open dialogue with the masses of the people for establish the doctrine of their party to them, and gain popular support for the policy and programs of the party, where they listen to note of the public towards some situations and impressions towards it, and the members of the party again, during their partisan meetings to discuss the various
Introduction:
Communication is the basic human need to share meanings and express ideas and thoughts and that can be achieved by the exchange of information between the society members. The process of communication is defined by the technology available, culture and protocols of communication.
Political scientists are interested in political communication through studying the interaction communication between the political system and the political process generally and they confirmed the importance of the fundamental relationship between them, they called for re-examination and analysis of political science based on communication theories.
Politics is difficult to be found without communication because there must be a link between the public and the ruling elite (decision makers), and this applies to the political system too. Citizens must be able to communicate their wishes and demands to the government, and the government should be able to communicate its decisions to citizens and justify them to win their satisfaction.
Political parties and politicians needs huge public support, Where it can be said that political communication is the most important means of communication that must be followed by a party in order to gain such support. It is well known that the objective of any party is to access power or participate in it and this cannot be reached without large public support. This political communication can take various forms depends on the technology available such as press, radio, television and digital networked media.
The political communication is the proper way of any party members to open dialogue with the masses of the people for establish the doctrine of their party to them, and gain popular support for the policy and programs of the party, where they listen to note of the public towards some situations and impressions towards it, and the members of the party again, during their partisan meetings to discuss the various
References: Denis McQuail, 2010, SAGE, McQuail 's Mass Communication Theory Jacques Gerstle, 2004, Cambridge University Press, Comparing Political Robert Wiener, David Jerison, I. Isadore Manuel Singer, Daniel W. Strook, 1997, American Mathematical Soc, The Legacy of Norbert Wiener: A Centennial Symposium in Honor of the 100th Anniversary of Norbert Wiener 's Birth, October 8-14, 1994 Karl W. Deutsch, William J. Foltz, 2010, Aldine Transaction, Nation Building in Comparative Contexts Karl W. Deutsch, 2006, ECKO House Publishing, Political Community at the International Level: Problems of Definition and Measurement Harold Dwight Lasswell, Peter deLeon, 2009, Transaction Publishers¸ Power and Personality Alvin Toffler, 1984, Random House Publishing Group, Future Shock Kenneth E