Porsche
Content
1. Marketing Environment………………………….Page2
2. About “Porsche”………………………………….Page3
3. External Marketing Environment Affected “Porsche”………………………………………….Page4
4. Marketing Mix Strategy…………………………..Page6
5. Conclusion………………………………………...Page9
6. Referencing……………………………………....Page10
Marketing Environment.
The marketing environment is the factor that surrounds and impact upon the organization. The marketing environment is represents a mix between the internal and external forces that significantly affect the organization ability to build and maintain successful relationships with target customer. Why are they important? Well marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers, so we need to assess and evaluate our internal business/corporate environment and our external environment which is subdivided into micro and macro.
The marketing environment consists of the micro, macro environment and Internal Environment.
The internal environment is made up of factors within the firm itself. Examples include employees, company policy, capital assets, the firm's structure and the firm's products (materials). These factors can be controlled by the firm.
Macro environmental factors include social, economic, political and legal influences, together with demography and technological forces. These are sometimes referred to as the PESTLE factors. The organization cannot control these forces, it can only prepare for changes taking place.
Micro environment is made from individuals and organizations that are close to the company and directly impact the customer experience. Examples would include the company itself, its suppliers, other marketing input from agencies, the markets and segments in which your business trades, your competition and also those around you who are not paying customers but still have an interest in your business. The Micro environment is relatively controllable since the actions of the business
1. Marketing Environment………………………….Page2
2. About “Porsche”………………………………….Page3
3. External Marketing Environment Affected “Porsche”………………………………………….Page4
4. Marketing Mix Strategy…………………………..Page6
5. Conclusion………………………………………...Page9
6. Referencing……………………………………....Page10
Marketing Environment.
The marketing environment is the factor that surrounds and impact upon the organization. The marketing environment is represents a mix between the internal and external forces that significantly affect the organization ability to build and maintain successful relationships with target customer. Why are they important? Well marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers, so we need to assess and evaluate our internal business/corporate environment and our external environment which is subdivided into micro and macro.
The marketing environment consists of the micro, macro environment and Internal Environment.
The internal environment is made up of factors within the firm itself. Examples include employees, company policy, capital assets, the firm's structure and the firm's products (materials). These factors can be controlled by the firm.
Macro environmental factors include social, economic, political and legal influences, together with demography and technological forces. These are sometimes referred to as the PESTLE factors. The organization cannot control these forces, it can only prepare for changes taking place.
Micro environment is made from individuals and organizations that are close to the company and directly impact the customer experience. Examples would include the company itself, its suppliers, other marketing input from agencies, the markets and segments in which your business trades, your competition and also those around you who are not paying customers but still have an interest in your business. The Micro environment is relatively controllable since the actions of the business