Preview

Polaris Case Study

Good Essays
Open Document
Open Document
977 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Polaris Case Study
Roseau Main Plant
301 5th Ave SW
Roseau, MN 56751
218.463.2312
MEMO
Date: 3/2/2015
To: Supply Chain Department Polaris Industries
From: SCM 520 Consultant
Siddarth Gupta
RE: Supply Chain Optimization Analysis

Current Situation
The economic landscape of the United States is currently changing. The demand for our products has been declining since the year 2008 and is forecasted to remain low for the foreseeable future. In order to proactively approach this changing economic landscape Polaris Industries needs to look into reducing manufacturing expense by shifting some manufacturing to lower cost nations. We have identified Mexico and China as two viable options and have analyzed the total cost of ownership for running each operation. There are unique benefits to both locations however it is immediately clear that cost savings is the immediate gain. This is the number 1 priority is the reason that we are choosing to take an in depth look at outsourcing our manufacturing to these two international locations. The amount of skilled manufacturing labor in the United States is becoming increasingly difficult to find as trade schools and community colleges loose funding. Furthermore, the locations that Polaris Industries conducts our final assembly operations are not located near the talent that we require. This makes hiring effective skilled labor more expensive for us. Polaris Industries also must realize that future demand from the LCCs that are being considered is on the rise. Establishing a worldwide footprint will accomplish multiple goals. It will make future demand fulfillment in emerging markets much cheaper and establishing a presence in an emerging market will increase our brand recognition so when the demand for off road vehicles arises in these countries Polaris will be a name that comes to mind for the consumer. Lastly, Polaris Industries has had a long time strategy that communication lines to manufacturing operations are a cornerstone of product

You May Also Find These Documents Helpful

  • Better Essays

    Opening a distribution center in Mexico will provide The Moose’s Cabin with opportunities to expand our client base. The current location in the Northeastern United States experiences extreme winter weather conditions, causing slower winter order fulfillment. “Manufacturers who want to take advantage of lower fixed rates and labor costs see the benefits of moving all or portions of their assembly operations to Mexico.” (Group Sion, n.d.) Strong trade routes due to the geography and topography of the country offer both maritime and ground transportation efficiencies.…

    • 889 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    My Case Camar

    • 562 Words
    • 3 Pages

    Camar Automotive Hoist has built its reputation on a quality product in the Canadian market however in 2000 the company is facing the problem of sustaining future growth of its business. In an attempt to address this need of sustaining growth we recommend that Camar Automotive Hoist clearly defines its position as a safe and convenient scissor lift producer on international wheel alignment markets; and transfers its focus mainly on the US and the European Union markets. Our suggestion is to spotlight the US market by working closely with the wholesalers instead of using a direct sales-force; while exporting products to Europe by means of indirect exportation instead of through other ventures. By doing this, the company will efficiently allocate its resources and achieve its goal of sustaining growth gradually with low risks. The Canadian market potential is limited thus we believe that US market is a quick growth opportunity for us immediately with low risks while exploring the EU now will allow us to search for long term future growth.…

    • 562 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Csx Case Study

    • 1294 Words
    • 6 Pages

    1) Growth and expansion in North America where there is a lot of interest in the development of vehicle market.…

    • 1294 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Ford Motor Company multinational cooperation that uses outsourcing to lower costs and boost productivity. Until the 1980’s Ford had a supply chain that allowed them to control every aspect of the making and distributing of their automobiles. From the steel and rubber plants that make the parts, to building the vehicles, storage and shipping. Though this was a good way for the companies to promote local made in America vehicles it was not however time or cost effective. As a result of competition from other automotive companies Ford made the drastic changes of outsourcing the making of parts and manufacturing to other countries to speed productivity and lower costs.…

    • 572 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Transworld Case...

    • 303 Words
    • 2 Pages

    Rising automible production in asia and other emerging markets presents an opportunitu fo the larger multinational supplier to increase sales and profits…

    • 303 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    The single most important issue here is offshoring and whether it is still a good choice as it pertains to a company’s bottom line and the ability to supply its customers. Over the last several years, companies have been under pressure to produce the same product for the same number of people while the American economy has staggered and even fallen. Ferreiara & Prokopets write that offshoring has been a necessity, or top priority, for manufacturers over the last ten years. The ability to keep costs down started as an easy task but rising international costs in the same services that were once…

    • 1184 Words
    • 4 Pages
    Better Essays
  • Satisfactory Essays

    Worldwide car makers every have their type of globalizing their assembling, provoked by changes in the business. For GM and TM, the advantages of these projects will be deferred because of the expense of the reviews, however in three years, they'll have the capacity to give aggressive items changed to the neighborhood business sector and progressively fabricated in the business. This realizes the opposite side of the coin, in that the worldwide limit for assembling autos surpasses industry request. This is especially valid in Europe, where the business sector has contracted in the previous seven years and limit was intended to develop around 17 million vehicles—not the present 15 million sold in the business. This is before considering imports,…

    • 138 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Harley Davidson Strategy

    • 2222 Words
    • 9 Pages

    Harley-Davidson is a company that despite enjoying nearly 15 years of being a leader in the market place and capitalizing on strong sales growth, find themselves reevaluating their overall strategy. The analysis below goes through the each level of the market-place to determine where, what and how change can take place. At the industry level, it is clear that the mature product life cycle necessitates stronger price competition, further expansion into foreign markets and more diversification of their product-lines. Next at the firm-level, Harley-Davidson needs to continue to capitalize on their strengths like brand equity and supplier relationships, focus on their value adding functional-level practices like quality management and finally, begin to see weaknesses such as high-price sensitivity and narrowly defined target markets as an opportunity to creatively tap into unexploited demographics markets such as women and consider challenging their premium price strategy, if even for brief time. To achieve the corporate-level objective of increasing international sales it is vital that continue to explore markets that can economically support premium priced, luxury products, are politically stable and friendly to foreign investment from the United States. Since this is a tall order for many viable countries, Harley Davidson must be willing to challenge their deeply entrenched status-quos. This will mean lifting off-shore shipment limits and letting go of the reluctance to move motorcycle assembly abroad.…

    • 2222 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    There are many challenges when managing chains that have units in different countries or regions. Organizations, their employees, and policy makers need to recognize each of these factors. A global value chain needs to be optimized in order to penetrate new markets. Each unit must interact closely with suppliers to achieve price stability (Nielson, Bo, Pedersen, Torban,, Pyndt, Jacob, 2008). Labor cost savings should be a main focus. It must be recognized that labor costs differ. It is also important to find local employees that can be trained and retained for a long period of time.…

    • 494 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Strategic Plan Analysis

    • 1263 Words
    • 6 Pages

    In 1968, General Motors became the first automotive company to establish a formal supplier diversity program (GM, 2008). GM’s mission will remain the same during this establishment of diversity. “To develop and grow a performance-based, world-class, competitive diversity supply base that will work with General Motors toward its goal of being the market leader in the Automotive industry” (GM,2008). GM is primarily engaged in the production of vehicles. The company designs, manufactures, and markets cars, trucks and other automobile parts in North America, Europe, Latin America, and Asia Pacific regions. GM vision is to be the world leader in transportation products and related services. In order to achieve this vision, GM recognizes that hurdles will block them and they will address them before GM achieve goals to reach this vision (GM, 2008). GM’s future success is dependent on innovation in technology, which will allow GM to achieve aggressive goals.…

    • 1263 Words
    • 6 Pages
    Better Essays
  • Better Essays

    Many companies within the United States and world may look to the automotive industry as a possible “cash cow.” This is due to the large inelastic demand followed with a hefty pay off per sale. As a company interested in entering the automotive industry competition, one may find that it is easier said than done. Since 1860, there have been over 1,800 manufacturing companies that have…

    • 1888 Words
    • 8 Pages
    Better Essays
  • Better Essays

    Victory Motorcycles

    • 7073 Words
    • 29 Pages

    In 1993, when Polaris’ General Manager for New Products, Matt Parks, noticed that the wait time between the ordering and delivery of a Harley-Davidson was lengthy, he realized that there was an opportunity available for Polaris. The opportunity was not without risk though as Harley commanded much of the market share due to its brand name recognition and the fact that it was virtually the only American-made motorcycle available for purchase. Parks and his associate, Bob Nygaard, Polaris’ Snowmobile, Division General Manager, realized that the barriers to enter this market and take advantage of Harley being at the limits of its production capacity would be high. Some of these barriers included adequate production facilities, design…

    • 7073 Words
    • 29 Pages
    Better Essays
  • Powerful Essays

    Our business is diversified across products and geographic markets. We meet the local sales and service needs of our retail and fleet customers with a global network of independent dealers. Of our total 2011 vehicle sales volume, 72.3% was generated outside the U.S., including 43.4% from emerging markets, such as Brazil, Russia, India and China (collectively BRIC), which have recently experienced the industry 's highest volume growth.…

    • 1202 Words
    • 5 Pages
    Powerful Essays
  • Best Essays

    The German automotive industry with about 720,000 jobs is one of the biggest industries and dominant employers in Germany and one of the biggest automotive industries in the world (Herbst, 2009). With brands like Mercedes Benz, Volkswagen, Opel, BMW, Audi and Porsche this industry is major in car manufacturing and technology. According to Taylor (2010) Volkswagen “is the No. 1 automaker in Europe, the No. 1 foreign automaker in China, and currently ranks second in Brazil”. In most cases German cars are more expensive than foreign, especially Asian, imports. Therefore the client base in that industry has an attractive, above average income. With the price advantage the Asian car industry is also a big competitor. Growth rates are continuing to rise after a massive decline during the worldwide financial crisis. Future development potentialities are renewable energies, electronic cars, and hybrid or hydrogen powered engines. Potential threats are government regulations on CO2 emissions and a possible general speed limit on the “Autobahn”, the German highway system which would decrease sales for the big German manufacturers and increase sales for cheaper imports. This industry has a lot of growth potential and a lot of development possibilities. Based on the facts the best decision would be to take a client from the German automotive industry.…

    • 2473 Words
    • 10 Pages
    Best Essays
  • Satisfactory Essays

    Eldora Company

    • 344 Words
    • 2 Pages

    The current bicycle market in US is approaching saturation and the company's senior management is facing the dilemma of choosing between setting up manufacturing facility in Asia and outsourcing the production to companies in Asia or other countries.…

    • 344 Words
    • 2 Pages
    Satisfactory Essays