Strategic Plan Analysis

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Strategic Plan Analysis
Michelle Ballard
University of Phoenix
George Monk
August 26, 2008

Strategic Plan Analysis
The following paper will discuss General Motor’s (GM) mission, vision, objectives, and goals, along with General Motors compared and contrasted by management styles with Toyota Corporation whom adopted total quality management (TQM). The paper will discuss characteristics of Toyota Corporation TQM with General Motors and the extent to which Toyota Corporation TQM practices can integrate into General Motors management practices.

In 1968, General Motors became the first automotive company to establish a formal supplier diversity program (GM, 2008). GM’s mission will remain the same during this establishment of diversity. “To develop and grow a performance-based, world-class, competitive diversity supply base that will work with General Motors toward its goal of being the market leader in the Automotive industry” (GM,2008). GM is primarily engaged in the production of vehicles. The company designs, manufactures, and markets cars, trucks and other automobile parts in North America, Europe, Latin America, and Asia Pacific regions. GM vision is to be the world leader in transportation products and related services. In order to achieve this vision, GM recognizes that hurdles will block them and they will address them before GM achieve goals to reach this vision (GM, 2008). GM’s future success is dependent on innovation in technology, which will allow GM to achieve aggressive goals.

GM management style has not always been the best of practices. In order to enforce any type of action, GM employees’ will contact their attending manager. From there the complaint or request will go to the top of the chain, higher management. The decision is prepared and released to lower management back to the employee. This type of management style worked out sound for a time, but with GM entering into the global world their...
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