Plus Size Women
Fashion stores continue to discriminate against plus size women shopping in there
stores. My objective is to develop a research and marketing plan to incorporate this
particular target market into today’s biased society because plus size women want to look
and feel phenomenal too. As a way to end size discrimination we want to create an
environment that accepts those that are different in terms of size and let people know that
“fat” is in, but not in this context; (PHAT) is back and we view plus size women as
PHAT-PRETTY HOT AND TEMPTING. To improve the overall quality of life for
millions of oversized Americans and other foreigners, weight must be added to the list of
categories covered in anti discrimination laws. (NAAFA)
Curvy Fashions is an urban clothing store for plus size women that will open in
January 2010. This fashionable clothing store is designed for those women who are tired
of old woman clothing and want to step into style and make a statement saying plus size
women can look elegant and sophisticated, sassy and stylish at the same time. The
clothing line includes dresses, skirts, shirts, suits, shorts, dress pants, jeans, capris, regular
pants, and shoes. Curvy fashions will operate under a partnership through Ayrian Fletcher
and her business partner Christy Goines. Our emphasis is not on size but fashion. The
Curvy Fashions is committed to being a good citizen in the cities in which we do
business. We are committed to conducting ourselves in an ethical demeanor, acting in
accordance with our values and standards. Fashion is a competitive industry and our
customers expect the best prices for value. We will utilize the newly launched Curvy
Fashions catalog business to better serve our loyal and growing customer base, operate
the business with a focus on cash flow production in order to maintain substantial
financial elasticity and shift sales and
stores. My objective is to develop a research and marketing plan to incorporate this
particular target market into today’s biased society because plus size women want to look
and feel phenomenal too. As a way to end size discrimination we want to create an
environment that accepts those that are different in terms of size and let people know that
“fat” is in, but not in this context; (PHAT) is back and we view plus size women as
PHAT-PRETTY HOT AND TEMPTING. To improve the overall quality of life for
millions of oversized Americans and other foreigners, weight must be added to the list of
categories covered in anti discrimination laws. (NAAFA)
Curvy Fashions is an urban clothing store for plus size women that will open in
January 2010. This fashionable clothing store is designed for those women who are tired
of old woman clothing and want to step into style and make a statement saying plus size
women can look elegant and sophisticated, sassy and stylish at the same time. The
clothing line includes dresses, skirts, shirts, suits, shorts, dress pants, jeans, capris, regular
pants, and shoes. Curvy fashions will operate under a partnership through Ayrian Fletcher
and her business partner Christy Goines. Our emphasis is not on size but fashion. The
Curvy Fashions is committed to being a good citizen in the cities in which we do
business. We are committed to conducting ourselves in an ethical demeanor, acting in
accordance with our values and standards. Fashion is a competitive industry and our
customers expect the best prices for value. We will utilize the newly launched Curvy
Fashions catalog business to better serve our loyal and growing customer base, operate
the business with a focus on cash flow production in order to maintain substantial
financial elasticity and shift sales and