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Plan de Marketing Cafe

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Plan de Marketing Cafe
UNIVERSIDAD DR. JOSÉ MATÍAS DELGADO ESCUELA DE INGENIERÍA INDUSTRIAL MERCADEO 0
ING. GUILLERMO MATTA

Tema: Plan de Marketing para un local de café “La Maison du the”

PRESENTAN: Joya Galán, Liliana Salinas Ríos, Graciela Angelina San Salvador, 19 de junio de 2010

Índice
Resumen Ejecutivo........................................................................................................................................ 1 Planeación estratégica de la compañía ........................................................................................................ 2 Medio Ambiente ........................................................................................................................................... 3 Antecedentes ............................................................................................................................................ 3 Investigación de Mercado ......................................................................................................................... 3 Objetivos de la investigación ................................................................................................................ 3 Metodología .......................................................................................................................................... 5 Limitaciones y precauciones ................................................................................................................. 6 Resultados ............................................................................................................................................. 7 Conclusiones y Recomendaciones ...................................................................................................... 33 Análisis FODA .......................................................................................................................................... 34 Segmentación del Mercado: Mercado Meta
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