Barlico marketing plan

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Misr Café
Barlico Marketing Plan

Executive Summary
-The following marketing plan forms the basis for the introduction of an innovative new product by the MISR CAFE Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “BARLICO” will be marketed as a unique nutritive drink while striving to strengthen the company’s status.

- The marketing strategies will enable to reach the market, while satisfying the needs of the still-unserved market for ready-to-drink Barlico.

“Barlico” will be a powder-packed beverage, and will be positioned as the ZERO CAFFIENE product available on the market. The Barlico sachet will cost 50 piasters for the 2in1 and 75 piasters for the 3in1. The beverage will have a barley powder base with enhanced aromatic flavors (Chocolate, Vanilla and Cappuccino) as well as standard coffee flavor. It will bring an entirely unique

drinking experience to its consumers. It will present itself as an innovative and unusual alternative to traditional coffee while providing the great nutritional value in an smart and convenient packaging.

The strategic role of Barlico for The MISR CAFE Company is centered around three objectives:

To strengthen and satisfy the needs of customers with a new eye-catching

and nutritional product

To become the market leader in the nutritional drinks segment with increased market shares

To become the market leader in the nutritional drinks segment with increased market shares

Health Benefits
• Aids immune function
• Rich in antioxidants
• Relaxing, Calming and antidepressant
• A stimulant to the liver.
• Acts as a Laxative and calming the colon.
• Useful for slow growth in children
• Reduce cholesterol.
• Helps lactation
• Reduce the sense of hunger
• Gets rid of excess water from the body
• Gives a high-energy without turning to fat
•In Islam, Prophet Muhammad (PBUH) prescribed barley...
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