Preview

Anker Bir

Satisfactory Essays
Open Document
Open Document
343 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Anker Bir
General Communication

Print Ad* Outdoor Branding* Website

Branding*

Outlet Umum

Promo Harga*

Event

Music event BeatStream sponsorship in Key On Premise outlets in selected areas

Anker

Sponsor ship

- Partissimo Beat Journey - Audio whores -Graduation Night - Sound - Big Bottle 620 ml Therapy - Small Bottle 330 ml -Sumo Siatshu - Can 330 ml Upbeat music - Vat 30 ltr VIP Member entertainment to Gathering tap on AB Class market based on Blood Donation thematic Free Medical Idul Adha

Positioning: for people / men who maintain a positive outlook in the face of adversities & hardness in life. Anker beer offers real beer bitter taste & satisfying end, reflecting of how they deal with the toughness in life.

Imlek: promo berhadiah kalender

Pasar 90

Neck Tag Promo Harga* Branding*
Cons Promo Anker Holic

Price Promo 1 bucket = 5 botol Rp100rb

Branding* Gimmick*

CSR

Humanitarian Aid for Tsunami Victims in Aceh

Café, Resto, Bar

Others

General Communication

Print Ad* Branding*

Outlet Umum

Outdoor Branding* Website

Promo Harga*

Event
Conduct music & dangdut event sponsorship in traditional on premise outlets in selected area

Dutters Positioning: for people / men who want himself once in awhile & satisfy their traditional male pleasure. Anker Stout allows them to unleash the man in them with it’s powerful kick, robust flavor & bitter taste.
- Big Bottle 620 ml - Small Bottle 330 ml - Can 330 ml - Vat 30 ltr

Promo Harga*

Pasar 90

Branding*

Sponsor ship

Conduct music & dangdut event sponsorship in traditional on premise outlets in selected area

Sponsor ship*

Promo Berhadiah*

Gimmick*

Consumer
Join Promo
Branding*

Others

Café, Resto, Bar

Promo di Pasar 90 (Hero & Hypermart)

Imlek 2010: Pembelian Angker bir seharga Rp.70.000 berhadiah kalender dinding. + info promo di Neck Tag

Website - http://www.deltajkt.co.id/web/productdetail.php

Website -

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Anheuser-Busch is America’s most popular brewery. At Anheuser-Busch we only accept excellence in the products we make and excellence in the people that help make them. With 46.4% market share in the U.S., we pride ourselves on the ability to take only the finest ingredients and produce world-class beer. Anheuser-Busch has strong brand awareness and loyal consumers. With that said, we face the challenge of potential loss in market share due to an increase in craft breweries and changes in our consumers taste.…

    • 235 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Miller v. Bud

    • 458 Words
    • 2 Pages

    Position for Lite (1970): Great tasting beer that had fewer calories and doesn’t fill you up…

    • 458 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Korra Dancewear Group 1

    • 3594 Words
    • 16 Pages

    KORRA DACEWEAR BU362 Building and Managing Products Section C Group 1 Gursahej Brar Thomas Fox Mingwei Sun Sihong Yan Feb 22nd 2015 Table of contents Executive Summary ...................................................................................................................................... 2 Problem/Opportunity .................................................................................................................................. 3 Internal Analysis .......................................................................................................................................... 4 External Analysis .......................................................................................................................................... 5 Competitive Analysis .................................................................................................................................... 5 Consumer Analysis ....................................................................................................................................... 6 Decision Criteria and Alternatives .............................................................................................................. 7 Recommendation ......................................................................................................................................... 8 Implementation Plan.................................................................................................................................... 8 Appendix ..................................................................................................................................................... 13 1 Executive Summary The owner and the designer of Koran Dancewear, Karolina Swietnoiowska hopes to develop a comprehensive marketing plan to generate $1000 to $2000 in monthly revenue by January 2014.…

    • 3594 Words
    • 16 Pages
    Powerful Essays
  • Good Essays

    Various product attributes will be localized to appeal to consumer tastes such as a diet/lighter version beer with caffeine. Offering smaller glass bottles, which align with European consumption volume trends, will differentiate product packaging. The beer base content will be standardized but with local flavors based on market research. Also, based on potential research findings there is a possible product extension for an “all-natural” beer within the Austrian market. Additionally, products will be available in mini kegs to support the younger market segment behavioral characteristics.…

    • 628 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    At Phoenix Advertising our goal is to make sure that each account is managed individually, based on their product and market. Provide outstanding print, radio, and television ads that can be used locally or nationally. And design state of the art websites. Phoenix Advertising will produce quality products that are right for every customer.…

    • 1330 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    The Google self-driving car is a project by Google that involves developing technology for driverless cars. The project is currently being led by Google engineer Sebastian Thrun, director of the Stanford Artificial Intelligence Laboratory and co-inventor of Google Street View. Thrun's team at Stanford created the robotic vehicle Stanley which won the 2005 DARPA Grand Challenge and its US$2 million prize from the United States Department of Defense. The team developing the system consisted of 15 engineers working for Google, including Chris Urmson, Mike Montemerlo, and Anthony Levandowski who had worked on the DARPA Grand and Urban Challenges [1-2, 8, 10].…

    • 11356 Words
    • 46 Pages
    Powerful Essays
  • Powerful Essays

    * Nike’s mission statement is all about combining the love for sports with a mutinous and headstrong nature to think out of the box by means of innovation and inspiration (Katz 1994)…

    • 9486 Words
    • 38 Pages
    Powerful Essays
  • Better Essays

    In an effort to continue commerce, consumerism and capitalism businesses must be strategic and creative in enticing consumers to purchase products and services. Today consumer is bombarded with whimsical and seductive ploys to get their attention and buying power. Through the use of various mediums seven consumer promotions can be employed to reach consumers. Coupons, Sampling, Bonus packs, Price-offs, Refunds and rebates, contests and sweepstakes and premiums have proven quite useful in soliciting business (Clow & Baack, 2012, p. 313). It is nearly impossible to not be affected by the lure of these gimmicks and the basic human need for staples and sundries begs any budget conscience person to examine which purchase and brand are most likely to benefit him or her best.…

    • 1225 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Creative Product Promotion

    • 1928 Words
    • 8 Pages

    I have selected to analyse a company called Mark and Spenser which is a global market leader with regard to fashion and foods world and the various marketing strategies they apply to the products they manufacture.…

    • 1928 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Anheuser-Busch Case Study

    • 4246 Words
    • 17 Pages

    Since it’s founding in 1852 Anheuser-Busch has brewed a great product. Today Anheuser-Busch is controlling the industry by creating brand supremacy over their competitors. Anheuser-Busch has a very successful and long standing history with their marketing and advertising, this has aided in giving them the edge they needed over the competition. In the US market their signature beers Budweiser and Bud Light can be referenced by the Anheuser-Busch Clydesdales. These horses have given this company the American feel as well as the competitive edge over other brewers. Anheuser-Busch has also put a great deal of time and money into sponsorships within the sports industry, this has also helped secure the global loyalty it has enjoyed in the past.…

    • 4246 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    Calvin Klein IMC Plan

    • 6657 Words
    • 28 Pages

    Calvin Klein Inc. formed in 1968 is typically associated with high quality apparel and intimate wear at a premium price, boasting strong brand equity and an extensive and global loyal consumer base. In 2003, CK was purchased by Philliphs-Van Heusen Corp (PVH), which now controls its operations. Calvin Klein has over time diversified into various business avenues, exploring the fragrances and sunglasses markets, which have…

    • 6657 Words
    • 28 Pages
    Powerful Essays
  • Satisfactory Essays

    An Evaluation of Nutella Marketing Strategy of 2012 with the view to improvement. From: Natalia Muranska To: Peter McPherson Date: List of Contents: Introduction …………………………… ………………………………………….. 5 Procedure ………………………………………………………………………....... 5 Findings…

    • 5088 Words
    • 21 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Concept of the advertisement: In this TVC is analyzed from the perspective of different marketing concepts. The approach of the whole advertisement clearly indicates that here their target market is Bangladeshi people especially the family persons who are depended in foreign remittance. In Bangladesh, remittance is one of the most important economic variables in recent times as it helps in balancing balance of payments, increasing foreign exchange reserves, enhancing national savings and increasing velocity of money. The advertising has made between the man who works in abroad and his family who lives in Bangladesh. Here the video potrait the scene where that man capture photo of his family memebers to carry the memory of them with him, and diffrent family member express their emotion about him while the photo shoot. Finally video shows that…

    • 879 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Harsha

    • 7566 Words
    • 31 Pages

    CONTENTS CHAPTER 1: COMPANY PROFILE CHAPTER 2: RESEARCH TOPIC &OBJECTIVES CHAPTER 3: RESEARCH METHODOLOGY CHAPTER 4: DATA ANALYSIS CHAPTER 5: FINDINGS, SUGESSTIONS & CONCLUSION CHAPTER 6: ANNEXURE & REFRENCES Executive Summary The research study is conducted on the customer perception towards the Promotional Activities at Harsha Hubli. Harsha is one of the top retail outlets for consumer durables and home appliances in Hubli city from last 10 years with great customer care and service. The Harsha is the part of Prakash Retail the Udupi based industry have 8 branches across the Karnatak and they are in consumer durable and home appliances since 1987. The Prakash retail was founded in the year 1987 by Bola Poojary, and their main head office is also located in Ambalpodi of Udupi and current managing by Surya prakash K.…

    • 7566 Words
    • 31 Pages
    Satisfactory Essays
  • Powerful Essays

    Sita Tours

    • 3442 Words
    • 14 Pages

    “In the middle ages people were tourists because of their religion, whereas now they are tourists because tourism is their religion.” – Robert Runcie…

    • 3442 Words
    • 14 Pages
    Powerful Essays

Related Topics