Business Policy and Strategy Cafe de Coral 3 
Content
1 Executive Summary
2 Introduction
3 External Analysis
3.1 PESTLE Model
3.2 Porter’s Five Forces Model
4 Internal Analysis
4.1 Resource-based View
4.2 Value Chain Analysis
5 Evaluation of Current Strategies
5.1 Corporate Level Strategy
5.2 Business Level Strategy
5.3 Functional Level Strategy
6 Opportunities and Problems of each level
6.1 Opportunities
6.2 Problems
7 Conclusion
8 Reflective Statement
9 Appendix – SWOT
10 Reference
11 Word Count& Responsibility Assignment
1. Executive Summary
2. Introduction
2.1 Background of Café de Coral
Café de Coral is a fast food restaurant group in Hong Kong. It owns and runs different restaurants and fast food shops, for example, Café de Coral, The Spaghetti House, Oliver’s Super Sandwiches and so on.
The first Café de Coral restaurant was found in 1968 in Causeway bay. After the industrious work, Café de Coral developed from one single shop to a leader of Chinese fast food restaurant group in the world.
2.2 The reason of choosing Café de Coral
Nowadays, fast food culture is popular. It is easy to find a fast food shop in everywhere. It means that the competition is hard in this industry. How does Café de Coral win and beat the others under this hard competition? It is a funny question and our group is going to find out the answer.
2.3 Vision and Mission
The vision is to striving for excellence and staying ahead in today’s rapidly changing world.
The mission is to become the best-loved and most competitive catering group in Greater China with leading brands across all major market sectors.
3. External Analysis
3.1 PESTLE Model
3.1.1 Economic Factor
According to Hong Kong Trade Development Council’s research, Hong Kong’s economy expanded by 2.3% in real terms in 2014, moderated from 2.9% in 2013. For 2015 as a whole, the economy is forecast to grow by 1-3%. (HKTDC, 2015)It shows that Hong Kong people are willing to have lunch or dinner outside and they have stronger purchasing power than
1 Executive Summary
2 Introduction
3 External Analysis
3.1 PESTLE Model
3.2 Porter’s Five Forces Model
4 Internal Analysis
4.1 Resource-based View
4.2 Value Chain Analysis
5 Evaluation of Current Strategies
5.1 Corporate Level Strategy
5.2 Business Level Strategy
5.3 Functional Level Strategy
6 Opportunities and Problems of each level
6.1 Opportunities
6.2 Problems
7 Conclusion
8 Reflective Statement
9 Appendix – SWOT
10 Reference
11 Word Count& Responsibility Assignment
1. Executive Summary
2. Introduction
2.1 Background of Café de Coral
Café de Coral is a fast food restaurant group in Hong Kong. It owns and runs different restaurants and fast food shops, for example, Café de Coral, The Spaghetti House, Oliver’s Super Sandwiches and so on.
The first Café de Coral restaurant was found in 1968 in Causeway bay. After the industrious work, Café de Coral developed from one single shop to a leader of Chinese fast food restaurant group in the world.
2.2 The reason of choosing Café de Coral
Nowadays, fast food culture is popular. It is easy to find a fast food shop in everywhere. It means that the competition is hard in this industry. How does Café de Coral win and beat the others under this hard competition? It is a funny question and our group is going to find out the answer.
2.3 Vision and Mission
The vision is to striving for excellence and staying ahead in today’s rapidly changing world.
The mission is to become the best-loved and most competitive catering group in Greater China with leading brands across all major market sectors.
3. External Analysis
3.1 PESTLE Model
3.1.1 Economic Factor
According to Hong Kong Trade Development Council’s research, Hong Kong’s economy expanded by 2.3% in real terms in 2014, moderated from 2.9% in 2013. For 2015 as a whole, the economy is forecast to grow by 1-3%. (HKTDC, 2015)It shows that Hong Kong people are willing to have lunch or dinner outside and they have stronger purchasing power than