Pharmaceutical Analysis of Nigeria

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MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA

TABLE OF CONTENT

Title page
Certification
Dedication
Acknowledgement
Abstract
Table of content

CHAPTER ONE
0. INTRODUCTION OF “MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA

1. Background of the Study
2. Statement of the problem
3. Objective of the Study
4. Research Hypothesis
5. Scope of the Study
6. Significance of the Study
7. Definition of Terms

CHAPTER TWO
0. LITERATURE REVIEW OF “MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA

1. Overview of Marketing
- Product
- Price
- Place
- Promotion
2. Overview of Small-scale Industries
3. Important Consideration in Establishing Small-scale industries 4. Government and Small-scale industries
5. Marketing problems associated with small-scale industries in Nigeria 6. Problems created by small firm themselves
7. Prospects of marketing in small-scale industries in Nigeria 8. Prospects of marketing in Encristo Industry

CHAPTER THREE
0. RESEARCH METHODOLOGY OF “MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA

1. Sources of Data
2. Population of Study
3. Determination of Sample Size
4. Research Instruments used
5. Validity and Reliability of Measuring instruments
6. Method of Data Analysis
7. Limitation of the Study

CHAPTER FOUR
0. DATA PRESENTATION AND INTERPRETATION OF “MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA

1. Presentation and analysis of data
2. Test of Hypothesis

CHAPTER FIVE
0. SUMMARY, RECOMMENDATION AND CONCLUSION OF “MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACEUTICAL MANUFACTURING COMPANIES IN NIGERIA

1. Summary and Findings
2. Recommendations
3. Conclusion
Bibliography
Questionnaire

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