Role of Public Relations in the Re Establishment of Failing Barands

Only available on StudyMode
  • Download(s) : 150
  • Published : March 24, 2013
Open Document
Text Preview
THE USE OF PUBLIC RELATIONS AND ADVERTISING AS A TOOL FOR THE REBRANDING AND RE-ESTABLISHING OF FAILING PRODUCTS IN NIGERIA. A CASE STUDY OF VITA FOAM.

BY

AWOBAMISE, AYODEJI OLALEKAN
MATRICULATION NUMBER: 089083015

DECEMBER, 2009
THE USE OF PUBLIC RELATIONS AND ADVERTISING AS A TOOL FOR THE REBRANDING AND RE-ESTABLISHING OF FAILING PRODUCTS IN NIGERIA. A CASE STUDY OF VITA FOAM.

BY

AWOBAMISE, AYODEJI OLALEKAN
MATRICULATION NUMBER: 089083015

Being professional project submitted to the Department of Mass Communication, in partial fulfilment of the requirements for the award of Master of Science Degree (M.Sc.) in Mass Communication, School of Postgraduate Studies, University of Lagos, Akoka.

DECEMBER, 2009

DECLARATION I hereby declare that this study is an original work carried out by me with strict adherence to the laid down procedures, I also declare that this study was not copied from anywhere. And all materials used in this study were appropriated acknowledged.

NAME: AWOBAMISE, Ayodeji Olalekan

SIGN: ____________________________

DATE: December, 2009.

i

CERTIFICATION

This is to certify that this project titled: The use of public relations and advertising as a tool for the rebranding and re-establishing of failing products in Nigeria. A case study of Vitafoam Nig. Plc, was carried out by Awobamise, Ayodeji Olalekan with matriculation number 089083015, and has been read and approved as meeting part of the requirements for the award of a Master of Sciences (M. Sc) degree in Mass Communication, University of Lagos, Akoko-Yaba, Lagos.

_______________________ Dr. Innocent Okoye (Supervisor)

______________ Date

________________________ Prof. Ralph A. Akinfeleye (Head of Department)

_______________ Date

ii

________________________ External Examiner

_______________ Date

DEDICATION

I dedicate this project to the Almighty God for His infinite mercies throughout this programme. I also dedicate this work to my lovely parents Chief and Chief (Mrs.) A. O. Awobamise who have always been there for me financially and morally, may the good Lord continually reward you endlessly for your ceaseless efforts. God Bless you all.

iii

ACKNOWLEDGEMENT

Special thanks goes to my supervisor; Dr. Innocent Okoye who painstakingly went through every word I wrote in my project and corrected me when needed, I thank him for his thoroughness and timeliness in going through my project even with his very tight schedule. I acknowledge the input of my family members, my parents; Chief and Chief (Mrs) Awobamise, my siblings for their support and encouragement. I also want to acknowledge all other lecturers that made it possible for me to get to this stage. Dr. Ogwezzi, Dr. Daramola, Dr. Aluma, Prof. Shobowale, Prof. Ralph Akinfeleye, i really appreciate your teachings and pray that the good lord will strengthen and take you to your desired destination in life. A big thanks goes to all my course mates that made the year an enjoyable one. There are friends that I will cherish for the rest of my life. Lanre Adebanwo you are appreciated. My very lovely friend; Feyikemi Omotosho, I thank you for the support and encouragement you gave me during this study year. May God continue to reward you according to your heart desires. Thank you all for making this study a success, may God continue to reward you all. AMEN.

iv

ABSTRACT

In Nigeria, it is no longer surprising to hear that a company that everyone thought was doing well is going out of the market, the same applies for products. The prevailing financial crisis in Nigeria and the world over has not helped issues. Companies are folding up by the day. The case of VITA FOAM is a very unique situation because the company was fast failing and rapidly losing market share, and in a bid to curb this downward trend did some public relations and advert campaigns that re-established them as market leaders. Advertising can therefore be...
tracking img