Relationship Between Marketing Department and Other Departments in Making Marketing Decisions

Only available on StudyMode
  • Topic: Nation Media Group, Marketing, Nairobi
  • Pages : 11 (2419 words )
  • Download(s) : 1181
  • Published : June 16, 2012
Open Document
Text Preview
TOPIC: Visit a company of your own choice in Kenya ( either locally incorporated or multination) prepare a case study to show the relationship between marketing department and other departments in making marketing decisions.

TABLE OF CONTENT

Page

INTRODUCTION…………………………………………………………………….2

WHAT IS MARKETING?............................................................................................3

RELATIONSHIP BETWEEN MARKETING DEPARTMENT AND OTHER DEPARTMENTS IN MAKING MARKETING DECISIONS…………………….4

1. INTRODUCTION

The Nation Media Group (NMG) founded by His Highness the Aga Khan in 1959 with two Kenyan newspapers one in English, one in Kiswahili. The company started with print media only which later on diversified into television, radio and now digital media platforms. In addition, to being on multi platforms, the Group’s presence can now be found in Kenya, Uganda, Tanzania and last year lounged in Rwanda. NMG is now one of the largest companies on the Nairobi Stock Exchange with majority of its shares owned by individual East African shareholders. The current Group CEO is Mr. Linus Gitahi.

Nation Media Group offices are situated at Nation Centre Kimathi Street Nairobi Kenya. It occupies ground floor, 2nd to 7th floor. Marketing department is occupies 3rd floor while printing plant is situated in along Mombasa road.

NMG’s products:

[pic]

Business Daily

The Business Daily is a premium newspaper launched in March 2007 that features business news and analysis for the Kenyan market. It is published Monday to Friday and retails at Kshs 50. Distribution is currently 80% Nairobi and the paper is the most read local paper on the internet.

[pic]

The Daily Nation

The Daily Nation is the leading paper in East and Central Africa both in editorial, circulation and readership.This feat has been achieved over the years through authoritative publication based on truth, reliability, respectability and independence.

[pic]

Easy Fm

Easy FM is Kenya’s most popular English-speaking radio station. Easy FM Broadcasts out of the Nation Centre in Nairobi and has transmitters in Mombasa, Nyeri, Kisumu, Nakuru, Meru and Eldoret.

[pic]

The Daily Monitor

The Monitor was started in 1992 and has grown from a basement operation to a multi-media consortium with offices spread across Kampala city. Besides the daily and Sunday Monitor papers, Monitor Publications Ltd. runs an FM radio station, 93.3 KFM.

[pic]

NTV

NTV first went on air as Nation TV on the 6th of December 1999 as an all round family and information station, with a reach that covers over 3000 square kilometres, that is 60 km radius (crisp reception) around Nairobi, and up to 80 km fair performance.

[pic]

NTV Uganda

NTV, Uganda's leading TV station went on air in November 2006. The station airs across Uganda on both free-to-air as well as on DStv channel 141.

[pic]

Q Fm

QFM is Kenya’s fastest growing radio station. After only 4 months on air QFM rose to the position of third most popular Swahili station in Kenya. The station targets 25-34 year- olds in Urban & peri-urban areas with an eclectic mix of popular music and features some of Kenya’s most popular radio personalities.

[pic]

Taifa Leo

Taifa Leo is the only Kiswahili daily newspaper in Kenya. The paper was launched in 1958 as a paper for the ordinary Kenyan in Kiswahili. In January this year, it was relaunched to offer entertainment and up to date news analysis, business news, features and sports, among others.

[pic]

The East African

The East African is a regional weekly publication with a focus on economic and political issues affecting the East African region .It is published on Sunday and retails at KES 60, UGX 1500, TZS 1000 & Rwanda 400. It is sold in Kenya (50%), Uganda (20%) and Tanzania (30%).

OTHER PRODUCTS

BUSINESS...
tracking img