Pestel and Swot Analysis of Lenovo

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THE PART 3 ASSESSMENT FOR UGB118
Part Three is INDIVIDUAL, worth 50% of your overall module assessment and consists of 2 components that are equally weighted. The assignment will adopt report format and needs to be about 3000 words in length excluding app endices. A hard copy must be handed in to St Peter’s library by 1pm on Tuesday 15 January. You also need to submit your assignment electronically through ‘Turnitin’ which you can access on Sunspace via the UGB118 module page.

B&Q
Domino’s Pizza
Lenovo
Middlesborough Football Club
National Trust
Sunderland City Council
Tyneside Cinema
You are asked to select ONE organisation from the list above and undertake the following tasks:
a) Identify the various environmental forces affecting your chosen or ganisation and explain their impacts (25 marks)
b) Formulate a strategy that will enable the organisation to respond and prosper in its changing environment. Which external opportunities should it seize and which external threats should it counter? (25 marks)

ASSESSMENT CRITERIA
Assessment criteria are specifically related to the learning outcomes and the relevant skillsbased set of those outcomes are repeated here:S1. An ability to develop ability to collect, analyze and reformat information from a variety of relevant sources

S3. An ability to demonstrate ability to research and locate information relevant to understanding the business environment.
S4. An ability to practice and develop written and oral communication skills. W ith those in mind you will be assessed on:
your ability to find and use relevant references and data;
the extent to which you use and apply logical, insightful and convincing analysis to the topic
the structure and effectiveness of arguments deployed and their presentatio n; the correct sourcing of material and the quality of referencing in your bibliography. The University’s general marking scheme sets the parameters for all our marking schemes and a tabular presentation of it is shown in the module guide. You are strongly advised to keep separate copies of your assessments and to retain the receipt issued by the St Peter’s Library Assignment Services section when you submit the individual assignment. Remember that your assignment is subject to the University rules regarding plagiarism and collusion. These terms, and the University policies which apply to them, were explained in Induction week. Basically it means that you should not pass off other people’s work as your own, you must cite from original sources and you m ust not copy fellow students’ work . A fuller version of this policy can be found on the Business Programme website.

Grade
86 –
100%

76-85%

70 –
75%

Pass

60 –
69%

50 –
59%

F
a
i
l

40 –
49%

35 –

Categories
Relevance
Knowledge
Analysis
Argument and Structure Critical Evaluation
Presentation
Reference to Literature
The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills app ropriate to the Level of the qualification. There is also ample excellent evidence showing th at all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelli ng evaluation, originality, and elegance of argument, interpretation or discourse.

The work examined is outstanding and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be outstanding in the majority of the categories cited above or by demonstrating particularly compellin g evaluation and elegance of argument, interpretation or discourse. The work examined is excellent and is...
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