The structure of this assignment is comprehensive and integrative. It requires synthesis and evaluation of information, skills and knowledge developed throughout the BS program at KBCOB. This 8 week assignment (introduced the 1st week of the class) will serve as a culminating project.
Each week, the student will have a specific portion to submit (hereunder) as described in the modules. Prepare each assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
Submit each module‘s assignment in the assignment drop box by the end of the week.
Create an Overview draft (500 words maximum)
a. Briefly describe the context and your organization.
b. Articulate the vision, mission, and strategy of your organization (or business unit or division).
c. Describe the sources of competitive advantage
d. Describe the nature of the business opportunity
Due by the end of Module 1
2. Environmental Analysis and Industry Analysis
Using the Segments of the General Environment write the environmental analysis of your Capstone Project (500 word maximum.)
a) Incorporate the Five Forces of Competition to help write the Industry analysis of your Capstone Project.
b) Use the CAGE model (if you are entering global or international markets) applicable) to help you write the industry analysis of your Capstone Project.
c) What do you see as being the trends, outlook or forecast for the type of organization that you are writing about in your Capstone Project?
Due by the end of Module 2
3. Marketing Plan for the Capstone Project
Based on the organization you have selected, this week you will write a (750 to 1000 words) Marketing Plan. You can use the Marketing Plan Sample as a template for this section, omitting those topics covered in other sections of the Capstone document.
a) What is your target market?
b) What is the size of your potential target market?
c) Describe the 4Ps of marketing in your organization (product/positioning, pricing, promotion, and placement)?
Due by the end of Module 3
4. Organizational Plan
Based on the organization you have selected, for this module you will write a (750 word maximum) Organizational Plan that addresses the following:
a) Describe who will comprise your management team and what talents or skills each of the team members will bring to the organization. Include a simple organizational chart.
b) Outline a McKinsey 7-S Assessment/Model as it applies to your business.
c) Describe the Business level strategy and how it fits with the corporate level strategy.
Due by the end of Module 4
5. Operational Plan
Based on the organization you have selected, this week you will write a (500 word maximum) Operational Plan that addresses the following (guidelines):
a) What is the supply chain for your prospective organization? Where does your organization bring value in this supply chain?
b) Who are your main partners and suppliers? What are their locations? What is your contingency plan?
c) How will you optimize operational effectiveness in your organization? How will you ensure your firm is lean?
d) Consider your operational plan from a value chain perspective and identify and discuss the primary and support activities.
Due by the end of Module 5
6. Financial Plan
Based on the organization you have selected, this week you will write a Financial Plan (500 word maximum) plus spreadsheet(s) that addresses the following (guidelines):
a) Using Excel,create a three year Pro Forma income statement for your organization (or product/service).
b) What will be your financial break-even point?
c) If you require investment capitla, identify possible sources (freidns, family... banks, USSBA, etc.)
d) How will you...