Personnel Management
Company Brandy Melville 1.0 Introduction This report is composed of the elaboration of job design recommendations, recruitment and selection strategies to attract potential employees to garner the right amount of manpower for the Brandy Melville company before it opens in Singapore.
Brandy Melville is an Italian apparel brand which has over 40 stores in Europe owned by the Marsan family, founded by Silvio Marsan (Scofield, 2009). The shop name was inspired by two people named Brandy and Melville who fell in love in Rome.
Brandy Melville fashion is inspired by the California lifestyle and trends blended with classic Italian and vintage elements. (Brandy melville, 2014) His son, Stephan Marsan, opened its first store in Westwood, USA in 2009 (Scofield, 2009). Today, there are outlets located in major world capitals and cities including NYC, Rome, Paris, Milan,
Berlin, Barcelona etc. It has the company size of 51 to 200. (Brandy melville, 2014) Adding to the list of international fashion brands in Singapore’s market, the company plans to open its very first store in the heart of shopping district in Singapore. 2.0 Job Design Before the forthcoming emergence of the first store of Brandy Melville in Singapore, designing a job design before implementing the recruitment and selection processes is extremely important. Apparently, the original job designs were not completely fitting hence Singapore’s subdivision of Brandy Melville will redesign the job design to improve the work outputs’ quality and to boost productivity. To redesign the job is to consider the following alternatives: design for efficiency, design to motivate staff, design for work safe practices and mental demands of the job (Foot & Hook, 2011, p. 50). Firstly, The
main aim of job design for efficiency is simplifying the work to maximise efficiency. (Foot
& Hook, 2011, p. 51) Job design for motivation is expressed through five
Brandy Melville is an Italian apparel brand which has over 40 stores in Europe owned by the Marsan family, founded by Silvio Marsan (Scofield, 2009). The shop name was inspired by two people named Brandy and Melville who fell in love in Rome.
Brandy Melville fashion is inspired by the California lifestyle and trends blended with classic Italian and vintage elements. (Brandy melville, 2014) His son, Stephan Marsan, opened its first store in Westwood, USA in 2009 (Scofield, 2009). Today, there are outlets located in major world capitals and cities including NYC, Rome, Paris, Milan,
Berlin, Barcelona etc. It has the company size of 51 to 200. (Brandy melville, 2014) Adding to the list of international fashion brands in Singapore’s market, the company plans to open its very first store in the heart of shopping district in Singapore. 2.0 Job Design Before the forthcoming emergence of the first store of Brandy Melville in Singapore, designing a job design before implementing the recruitment and selection processes is extremely important. Apparently, the original job designs were not completely fitting hence Singapore’s subdivision of Brandy Melville will redesign the job design to improve the work outputs’ quality and to boost productivity. To redesign the job is to consider the following alternatives: design for efficiency, design to motivate staff, design for work safe practices and mental demands of the job (Foot & Hook, 2011, p. 50). Firstly, The
main aim of job design for efficiency is simplifying the work to maximise efficiency. (Foot
& Hook, 2011, p. 51) Job design for motivation is expressed through five