Personal Values & Corporate Strategy

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Personal values & Corporate Strategy

What are personal values?

A value is a belief, a mission, or a philosophy that is meaningful. Whether we are consciously aware of them or not, every individual has a core set of personal values. Values can range from the commonplace, such as the belief in hard work and punctuality, to the more psychological, such as self-reliance, concern for others, and harmony of purpose. When we examine the lives of famous people, we often see how personal values guided them, propelling them to the top of their fields. For example, one actor was motivated by his commitment to social justice, which led to important acting roles related to that value that made him world famous. Likewise, a well-known business CEO was motivated by the personal value that technology should be easy to use, which caused his company to spawn a technology revolution. Whatever one's values, when we take them to heart and implement them in the smallest details of our lives, great accomplishment and success are sure to follow. Example:

Sears' commitment to trusting the customer. [From the 19th century onward, any product could be returned to the company with a money back guarantee, which engendered great trust in both directions, enabling booming sales, and, the great success for the firm that followed.] Apple Computer's belief in the values of solving problems of society. [The company created the IPod player and ITunes online music store to overcome a conflict between those who sought to download copyrighted music for free and the music industry which sought to protect its artists and its Marriott's values of systemization and standardization. [The company created a standard model hotel, and then duplicated it hundreds of time around the world, enabling it to grow incredibly fast, and become the leader of its industry.] We can energize our lives by making the full effort to implement the values we subscribe to. Once we identify values that are meaningful to us, we can develop strategies to implement them. When we make the determined effort to implement those strategies, good fortune is sure to follow -- in the form of new opportunities, new sources of revenue and income, and other forms of material and psychological benefit. Example of personal values:

In this time of great complexity and hurry, there is no more important personal value than "simplicity." Taking the time to simplify anything that is overly complex is a very helpful skill in these rapidly accelerating times. Simplifying a work not only streamlines it, but make it more effective and productive, leading to greater results when compared to its former complex arrangement.

-Take any important work or project in your life and come up with at least two ways to simplify it. -Develop a half dozen ways to simplify your life.
Often people with great talent, artistic temperament, or other qualities fail to achieve because they are not practical in their thoughts and deeds. For example, when important opportunities come their way, they shun them; or they have a prejudiced view about the value of money, i.e. they shun it. Any attempt on one's part to be more practical will rapidly catapult one from one's current status towards the pinnacle of success.

List two to four ways you have been or are impractical in life. Now make an effort to your ways. keep reaffirming your new approach till it becomes part of your being. If you are not sure if and how you are impractical, why not be brave and ask those who are looking out for your best interests for their opinions.

What are Corporate Values?
Corporate values as basis for corporate culture

Corporate culture refers to a company’s values, beliefs, business principles, traditions, ways of operating, and internal work environment.

How is corporate culture developed?
-Can originate anywhere:
From one influential individual, work group, department, or...
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