Pepsi-Cola is a carbonated beverage that is produced and manufactured by PepsiCo. It is sold in stores, restaurants and from vending machines. The drink was first made in the 1890s by pharmacist Caleb Bradham in New Bern, North Carolina. The brand was trademarked on June 16, 1903. There have been many Pepsi variants produced over the years since 1903, including Diet Pepsi, Crystal Pepsi, Pepsi Twist, Pepsi Max, Pepsi Samba, Pepsi Blue, Pepsi Gold, Pepsi Holiday Spice, Pepsi Jazz, Pepsi X (available in Finland and Brazil), Pepsi Next (available in Japan and South Korea), Pepsi Raw, Pepsi Retro in Mexico, Pepsi One, and Pepsi Ice Cucumber in Japan .Pepsi cola is situated is an Industry that is dominator by two Competitors Coca Cola and of course themselves. Although Pepsi and Coke basically go after all consumers who purchase soft drink beverage Coca Cola targets it product at the head of household. According to the beverage digest the customer base for soft drinks is whopping 95% of regular user in United States. This represents the large number if potential customers for Pepsi Cola. The Pepsi's advertising the campaigns are referring to the markets that marketers refer to as Generation X. The Generation X consumer is profiled to be between the age of 18 to 29.They have high expectations in life and very active. They adopt a lifestyle of living for today and not worry about long term goal. They also have a focus on the 12 to 18 year old market.
B. Mission statement
Our mission is to be the top in the world's for consumer products it’s indeed a large company & a leading global beverages, snack & foods. Sell a variety of salty, convenient sweets. Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.
C. Vision statement
"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today. "Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.
D. External Audit
* PepsiCo new products can easily penetrate the market.
* Noncarbonated drinks are the fastest-Growing industry
* Demand of Pepsi is more than of competitor
* Changing social trends (fast foods)
* Internet promotion and ordering processes
* May tie up or liaison with major showrooms, Computer center
* Non-Carbonated substitutes (the mango season)
* Beverage industry is mature
* Fake products (imitators)
* Competitor’s schemes
* Strong competition with Coca-Cola Company
External Factor Evaluation (EFE) matrix
Opportunity| weight| rating| Weighted score|
PepsiCo new products can easily penetrate the market.| 0.09| 4| 0.36| Noncarbonated drinks are the fastest-Growing industry| 0.11| 3| 0.33| Demand of Pepsi is more than of competitor| 0.07| 3| 0.21| Changing social trends (fast foods)| 0.09| 3| 0.27|
Internet promotion and ordering processes| 0.06| 1| 0.06| May tie up or liaison with major showrooms, Computer centre| 0.07| 2| 0.14| |
Threats| | | |
Non-Carbonated substitutes (the mango season)| 0.14| 3| 0.42| Beverage industry is mature| 0.12| 4| 0.48|
Fake products (imitators)| 0.10| 2| 0.20|
Competitor’s schemes| 0.05| 2| 0.10|
Strong competition with Coca-Cola Company| 0.10| 2| 0.20| total| 1.00| | 2.77|
CPM – competitive profile matrix
| Pepsi Co.| Coca Cola Co| Gourmet Cola Co|
Critical success factors| weight| rate| T.score| rate| T.score| rate|...