You are an Investment Analyst

Topics: Coca-Cola, PepsiCo, Pepsi Pages: 6 (2254 words) Published: March 9, 2014
Analyze each company’s history, product / services, major customers, major suppliers, and leadership and provide a synopsis of each company. Pepsi-Cola began as a drink developed by a pharmacist named Caleb Bradham in his drugstore in 1893. The soft drink was made to be a tonic to aid in digestion and as a refreshing drink that gives an energy boost. This concoction made of pepsin and kola nuts was originally called “Brad’s Drink” named after its inventor, but was later changed to Pepsi-Cola to be more marketable. Originally, this beverage was sold in drug stores and at soda fountains, but was later sold in bottled form to facilitate mass distribution. The Great Depression was a major setback for many American companies and there was no exception for Pepsi. However, the company strived to remain strong and offered its product for five cents in the mid thirties while touting that their product offered twice as much for half the price of Coke’s product. During this time their ad campaigns and marketing tactics worked and their company continued to remain profitable despite a harsh economic climate. Pepsi marketed its products to virtually everyone, young and old, but they often utilized creative marketing tactics to entice new customers to try their products. In the mid 1940’s Pepsi began a marketing campaign to gain more popularity with African American customers whom the company decided where not getting adequate attention with regards to marketing and advertising. PepsiCo today now has interests in many different brands and product lines. Some of their most notable brands familiar to consumers today are Pepsi-Cola, Frito-Lays, SoBe, Tostitos, Sabra, Near East, Pasta Roni, Sun Chips, Cheetos, Quaker, Doritos, Sierra Mist, and Dole to name a few. There is an even more diverse product portfolio that includes products marketed to international consumers to suit their individual tastes. The major suppliers for Pepsi-Cola Company include packaging manufacturers and suppliers of the commodities that go into their product’s manufacture. Sugar and high fructose corn syrup are two main ingredients that are necessary for the production of Pepsi products. The packaging industry is a major partner of Pepsi and the constant supply of cans and bottles to meet the company’s needs is a major factor in its success. Today Pepsi’s operation are being overseen by Chairman and CEO Indra K. Nooyi, who is working to constantly improve and add to Pepsi’s value and share in the market by staying profitable and innovative. Coca-Cola is a soft drink manufacturing company that is producing over 500 brands of products in nearly 200 different nations. Coca-Cola was invented and first concocted by Doctor John Pemberton, who was a pharmacist from Atlanta, Georgia. It was not until the formula was sold to a business savvy pharmacist named Asa Candler and aggressively marketed that the Coca-Cola Company began to become widely popular and profitable. Initially the product was sold in pharmacies, drugstore soda fountains, and diners until the advent of mass bottled soft drinks, an event which Coca-Cola was also known to have initiated. Today Coca-Cola serves approximately 1.5 billion servings of their products a day and is constantly looking at new markets in which to introduce their products. Some of the products that Coca-Cola Company offers consumers today are Coke, Diet Coke, Sprite, Fanta, Dasani, NOS, Odwalla, Fresca, Minute Maid, Honest Tea, and Simply Orange to name a few. The company traditionally focused on producing the syrup that goes into the production of their beverages and then selling this to the bottlers, who add other ingredients and package the final product. Today, Coca-Cola is steadily acquiring its bottler’s operations to gain more control over the production process. The Coca-Cola Company operations are led by the Chairman and CEO Muhtar Kent who seeks to lead Coke into a new generation of...
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