Pepsi Project Report

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A SUMMER TRAINING PROJECT REPORT ON

“ANALYSIS OF ANTI PEPSI BEHAVIOUR OF
RETAIL OUTLETS”

SUBMITED TOWARDS PARTIAL FULFILMENT OF

POST GRADUATE DIPLOMA IN MANAGEMENT

SUBMITTED BY-
PRADEEP PANKAJ SINGH
PGDM(2008-10)
ENROLMENT NO-2029742128.

FACULTY GUIDE INDUSTRY GUIDE MR. VISHAL AGGARWAL MR. RAVEND BIJLANI ASSOCIATE PROFESSOR C.E. SHUKLA SALES BLS INSTIUTE OF MANAGEMENT PEPSICO HOLDINGS INDIA

LIMITED, LUCKNOW,

[pic]
BLS INSTITUTE OF MANAGEMENT
Opposite Mohan Meakin Factory,
Mohan Nagar, Ghaziabad.
PREFACE

The PGDM programme is well structured and integrated course of business studies. The main objective of practical training at PGDM level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The PGDM programme provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management.

In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the practical field.

Training is an integral part of PGDM and each and every student has to undergo the training for 2 months in a company and then prepare a project report on the same after the completion of training.

During this whole training I got a lot of experience and came to know about the management practices in real that how it differs from those of theoretical knowledge and the practically in the real life.

In today’s globalize world, where cutthroat competition is prevailing in the market, theoretical knowledge is not sufficient. Beside this one need to have practical knowledge, which would help an individual in his/her carrier activities and it is true that “Experience is the best teacher”.

ACKNOWLEDGEMENT

With immense pleasure, I would like to present this project report for Pepsico Holdings India Limited. It has been an enriching experience for me to undergo my summer training at PEPSI, which would not have possible without the goodwill and support of the people around. As a student of BLSIM I would like to express my sincere thanks too all those who helped me during my practical training programme.

Words are insufficient to express my gratitude toward Mr. Ravend Bijlani, the Customer Executive of Shukla Sales, Lucknow, Mr. Vishal Aggarwal Project Guide and Mr. Kuldeep Kaul (Marketing Head of Department Of BLSIM)

My heartfelt thanks go to all who helped me to gain knowledge about the actual working and the processes involved in various departments.

However, I accept the sole responsibility for any possible error of omission and would be extremely grateful to the readers of this project report if they bring such mistakes to my notice.

Thanking You

Pradeep Pankaj Singh
Enrollment No. 2029742128

DECLARATION

I, Pradeep Pankaj Singh, do hereby declare that the summer internship project report submitted by me for the partial...
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