pepsi
PART 1 (P1, M1, D1, P2)
COCA-COLA COMPANY. (P1) Marketing Techniques of Coca-Cola Company.
1. Growth Strategies.
Market penetration:
Market penetration is a group of customers who may purchase a product. Coca - Cola is 98 % of the world population known as a beverage product of Coca - Cola Promise “beneficial and enjoyable for all those who are serving us”, as “fresh” market motto: “our customers around the world who deserve to enjoy the beverage best quality ". Company has created more flexible beverage flavours and different models. In recent times , to meet the tastes of customers , the company has not stopped more research to create new flavours such as Joy , samurai , ... coca - cola company committed to continued long-term business in Vietnam and will keep innovating to meet the needs and tastes of the beverage market and more active in Vietnam 's potential .
Market development:
Market development is when a company markets an existing product to a new market. Coca-Cola to focus on improving efficiency in the use of electricity 3 bottling plant in Hanoi, Da Nang and Ho Chi Minh City. The company will stop using all hydro-fluorocarbon in freezer in Vietnam in 2015.
Product development:
Product development is where the business develops a new product to sell to existing customers. For Coke Company they will have proposed the Ministry of Industry and Trade in collaboration with industry to develop non-alcoholic beverages, especially those fruit drinks.
Diversification: This is where a business markets new products to new customers.
2. Survival strategies:
- In its marketing campaign, Coca Cola always considered "customer is king”. The company has many different strategies to real customers feel the taste of Coca-Cola. Many promotions customer as centre trial products, buy 1 get 1 free. An evaluation program is quite charismatic of Coca Cola is the contest
COCA-COLA COMPANY. (P1) Marketing Techniques of Coca-Cola Company.
1. Growth Strategies.
Market penetration:
Market penetration is a group of customers who may purchase a product. Coca - Cola is 98 % of the world population known as a beverage product of Coca - Cola Promise “beneficial and enjoyable for all those who are serving us”, as “fresh” market motto: “our customers around the world who deserve to enjoy the beverage best quality ". Company has created more flexible beverage flavours and different models. In recent times , to meet the tastes of customers , the company has not stopped more research to create new flavours such as Joy , samurai , ... coca - cola company committed to continued long-term business in Vietnam and will keep innovating to meet the needs and tastes of the beverage market and more active in Vietnam 's potential .
Market development:
Market development is when a company markets an existing product to a new market. Coca-Cola to focus on improving efficiency in the use of electricity 3 bottling plant in Hanoi, Da Nang and Ho Chi Minh City. The company will stop using all hydro-fluorocarbon in freezer in Vietnam in 2015.
Product development:
Product development is where the business develops a new product to sell to existing customers. For Coke Company they will have proposed the Ministry of Industry and Trade in collaboration with industry to develop non-alcoholic beverages, especially those fruit drinks.
Diversification: This is where a business markets new products to new customers.
2. Survival strategies:
- In its marketing campaign, Coca Cola always considered "customer is king”. The company has many different strategies to real customers feel the taste of Coca-Cola. Many promotions customer as centre trial products, buy 1 get 1 free. An evaluation program is quite charismatic of Coca Cola is the contest