Preview

Pentax K-1 Case Study

Good Essays
Open Document
Open Document
1172 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Pentax K-1 Case Study
Buy the Pentax K-1 Mark II DSLR or upgrade the K-1?
Announced recently, the Pentax K-1 Mark II, the newest DSLR from the company owned by Ricoh, is a photographer’s tool which offers Full HD video along with 4K time-lapse.
Developed as the successor to the Pentax K-1 full-frame DSLR camera launched in April 2016, the new K-1 Mark II has a competitor: Pentax offers to upgrade the original DSLR to a Mark II version.
The compact, rugged and weather-resistant Pentax K-1 Mark II now becomes the flagship camera in the K-series lineup, but it may have to share the throne with an older model, the original K-1, if owners of that DSLR decide to accept Pentax’s offer to upgrade their cameras. It’s not an usual offer in the photo industry, although, for
…show more content…
For the transformation of an old Pentax K-1 in a brand new K-1 Mark II the camera’s main circuit board will be replaced to add new functions featured in the new DSLR from Pentax. Additionally the current SR logo on the Pentax K-1 will be replaced with the new K-1 MKII logo. More details on the program will be released in the upcoming weeks. Visit Ricoh’s website for more information. www.us.ricoh-imaging.com
This operation is only possible because the K-1 Mark II uses the same sensor as the original K-1, and only the processor changes. Pentax says the new camera offers better AF, better noise reduction and image stabilization, and some new functions, as shooting at up to ISO 819,200 and an updated Pixel Shift mode that dispenses the use of a tripod. Will these features justify the upgrade? If you just acquired a K-1, it may be a good option, but what if you’ve a camera that’s been used intensively? Does it make sense to invest in the update or wait for a new model? When you look at it from this perspective, the update of some elements of an old camera may not be worthwhile, and may explain why companies have not offered the
…show more content…
However, Ricoh has added a new accelerator unit to Pentax K-1 Mark II that—along with the camera’s PRIME IV image processor—enables it to produce high-resolution images with minimal noise in even in the most challenging low-light conditions, up to ISO 819200, says the company.
The camera also incorporates Pixel Shift Resolution System II. This new technology uses the same in-camera shake-reduction (SR) mechanism and sensor-shift capabilities as the original Pixel Shift Resolution System found in the K-1, which captures four images of the same scene, and then synthesizes them into a single, super-high-resolution composite image. According to Pentax, “with the Pixel Shift Resolution System II, the camera also obtains RGB color data, resulting in images with significantly finer details and truer colors than those produced by typical full-frame

You May Also Find These Documents Helpful

  • Satisfactory Essays

    1.08 creative photo

    • 511 Words
    • 2 Pages

    A pentaprism is a five-sided mirror. The job that the pentaprism does in the camera is to flip the light from the image so the image appears right side up not the inverted image that first shows up.…

    • 511 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Access articles about the history, business approaches, management, and marketing of Eastman Kodak and Fujifilm. Eastman Kodak has been a developer and pioneer of photographic films for over 130 years. Although it invented the digital camera, the company was unprepared for the rapid changes in new technologies and filed for bankruptcy protection in January 2012. Fujifilm, a Japanese competitor, on the other hand, has been successful in the U.S. and global markets.…

    • 397 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    A. Kodak cameras and film are affected by new technologies because people don’t have a need for digital cameras anymore. Everyone has a camera built into their phone which is much more convenient than…

    • 556 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Marketing and Product

    • 3133 Words
    • 13 Pages

    Company G’s new digital camera, called G Camera X will feature awesome new additions which will include a hip new mold design and material, which will enhance the appearance and also the handling of product. The new mold design will leave the camera virtually break proof and water proof, which in term improves quality.…

    • 3133 Words
    • 13 Pages
    Good Essays
  • Good Essays

    student

    • 944 Words
    • 3 Pages

    Equipment and Impact Demetrius Fitzgerald, Deneen White, & Kimberlee WestbrookVCT/236 Introduction to Image Editing and Formatting2/17/14David McComberEquipment and Impact When a business does not deal with certain material then that company will need to go out and purchase products that will help in the new business endeavors (Yahoo, 2014). In this case Kudler fine foods will be attempting to establish an in-house photo studio. Because of the fast change in technology the photography equipment consistently depreciates. Thus it is highly recommended that Kudler Fine Foods conducts a thorough analysis and research in relation to the cost out weighing the benefits and vice versa (e-How, 2014).…

    • 944 Words
    • 3 Pages
    Good Essays
  • Better Essays

    The idea for the company came from Eastman’s desire to make the camera and the materials associated with it easier to transport. He began by manufacturing dry glass plates that he would sell to photographers. For a while the business was shaky. The plates were not always made the same and therefore had to be replaced, a service that Eastman provided for free. Eventually the business began to grow and Eastman continued to work on the company’s product. It was his desire to find a lighter and more flexible substitute for the glass plate. “In 1884 he introduced a new film system using gelatin-coated paper packed in a roll holder that could be used in almost every plate camera available at that time.” (Eastman Kodak Company, 2001) Following that, the company introduced its first portable camera in 1888. The new portable camera has a price point of $25. You could shoot the entire roll of film and afterwards the owner would send both the film and the camera to Rochester for processing. The cost of processing was $10 and it included the developing of the film as well as having the company send back the camera loaded with a new roll of film. “This breakthrough is considered to be the birth of snapshot photography.” (Eastman Kodak Company, 2001) During this time Eastman developed and trademarked the name of the camera, Kodak. He came up with the name by first using his favorite letter “K” and playing with words that both…

    • 1236 Words
    • 5 Pages
    Better Essays
  • Good Essays

    The EasyShare 1 was a new novelty/innovative product (digital camera) designed to test the strengths and weakness of the technological market, to see what consumers wanted in a digital camera and what they didn’t. It was a simple compact, point and shoot camera that held a 10 mega pixel, optical zoom lens. The camera actually has the option of a dual lens: a 2x zoom lens in a very…

    • 695 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Plaintiff Vs Kodak

    • 3132 Words
    • 13 Pages

    Kodak manufactures and sells complex business machines — as relevant here, high volume photocopier and micrographics equipment. Kodak equipment is unique; micrographic software programs that operate on Kodak machines, for example, are not compatible with competitors' machines. Kodak parts are not compatible with other manufacturers' equipment, and vice versa. Kodak equipment, although expensive when new, has little resale…

    • 3132 Words
    • 13 Pages
    Powerful Essays
  • Best Essays

    Busch, D (2007) Digital SLR Cameras and Photography for Dummies, Wiley Publishing Inc. (2nd edn.)…

    • 2451 Words
    • 10 Pages
    Best Essays
  • Powerful Essays

    Technology in 1910s

    • 1086 Words
    • 5 Pages

    The speed graphic camera was first produced in 1912. The speed graphic camera was not easy to use----the…

    • 1086 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Vuzix.

    • 2521 Words
    • 11 Pages

    The company, Vuzix, has 9 years of experience in developing advanced proprietary display technology for the military and industrial sectors has laid the foundation for its leadership position in the emerging consumer Video Eyewear market. The company is a privately held company and the pioneer in manufacturing Video Eyewear and personal display devices for the mobile video, entertainment, defense and commercial markets.…

    • 2521 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    A feature introduced several years ago by Canon and Nikon, the two leading camera manufacturers, gives…

    • 1137 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Advancement of Camera

    • 1855 Words
    • 8 Pages

    Over the years, there have been a lot of inventions that have benefited people and society in general. An invention that has evolved through many generations of technology is the camera. The camera not only has been used to capture especial moments in people’s lives, but it has become something that benefits the business world in general.…

    • 1855 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    Essay on the Hdtv

    • 3686 Words
    • 15 Pages

    Early in the 1980s, movie producers were offered a high-definition television system developed by Sony and NHK in the late 70s. This system (called NHK Hi-vision) and its variants are capable of producing images having essentially the same detail as 35 mm film[1]. With these systems, a scene could be recorded, played and edited immediately, and then transferred to film. As a consequence, many of the intermediate delays in conventional film production were eliminated. The new medium also offered a number of possibilities for special effects not possible in conventional film production.…

    • 3686 Words
    • 15 Pages
    Powerful Essays
  • Good Essays

    Panasonic Gh2 vs 5d Mark Iii

    • 2897 Words
    • 12 Pages

    Today I shot this comparison between the 5D Mark III and hacked Panasonic GH2 with EOSHD Unified Patch. The results are all in the video. Now you just need to factor in overall aesthetics to your decision, which are important. Personally I’d say that full frame sensor aside there is no reason why I like the 5D Mark III’s cinematic image more than the GH2′s. But I do need a full frame camera! It is another look, another option. Overall the GH2 looks more like a digital form of Super 16mm with a fine grain and detailed image. It is also punchy and contrasty. With fast glass it has more of a dreamy Super 35mm look. The GH2′s sensor size is after all very close to motion picture Super 35mm, if not photographic 35mm. I am big on a fine grain of noise. Too clean and you get a plastic look, too blotchy at high ISOs and you get a very soft image. The noise grain on the GH2 is unusual for an H.264 based codec in that the high bitrates with the hack maintain a very fine grain structure like the broadcast MPEG codec on the Canon C300. The 5D Mark III is the opposite – a blotchy noise pattern and even a fizz at lower ISOs which is generated by the codec. Of course Canon could have put the XF’s lovely MPEG codec in there, but didn’t. The 5D Mark III excels on skin tones, saturated colour and a shallower depth of field all else equal. Certain kinds of shot shows off the far superior sensor but mostly the 5D Mark III is extremely soft and finely textured grass or fabric viewed from a distance looks plastic. The photographic 35mm sensor of the 5D Mark III allows you to isolate a subject from the background without resorting to a faster aperture and a…

    • 2897 Words
    • 12 Pages
    Good Essays