TOPIC: EMPLOYEE MOTIVATION
SUBMITTED TO: Dr. AMAN AGARWAL
SUBMITTED BY: UPASANA BANERJEE
ROLL NO: FT-(IB)-11-354 BATCH: 2011-2013.
WHAT IS MOTIVATION?
Motivation may be defined as the process that account for an individual’s intensity, direction, and persistence of effort towards attaining a goal. Intensity is concerned with how hard a person tries. This is the element most of us focus on when we talk about motivation. However, high intensity is unlikely to lead to favourable job-performance outcomes unless the effort is channelled in a direction that benefits the organization. Therefore, we have to consider the quality of effort as well as its intensity. Effort that is directed toward, and consistent with, the organization’s goals is the kind of effort that we should be seeking. Finally, motivation has a persistence dimension. This is a measure of how long a person can maintain effort. Motivated individuals stay with a task long enough to achieve their goal. An example is a student that spends extra time studying for a test because he or she wants a better grade in class. Therefore, motivation can be defined as a word used to refer to the reason or reasons for engaging in a particular behaviour – especially human behaviour. These reasons may include a drive, a need, a desire to achieve a goal, a state of being, or an ideal. In human beings, motivation involves both conscious and subconscious drives. It’s my belief that we all have one ultimate motive in common. This motive drives everything we think, everything we feel, and everything we do – from the time we wake up in the morning until we go to sleep at night.
MASLOW’S HIERARCHY OF NEEDS:
Most well-known theory of motivation is Abraham Maslow’s Hierarchy of Needs. He hypothesized...