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Opportunity Analysis for a New E-Business Venture

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Opportunity Analysis for a New E-Business Venture
1.0 Executive Summary

CustomPrintSolutions.com is designed as a global Internet printing services which serves as a print shop focused on reducing the overall printing cost, in addition to enabling business-to-business transactions for printing presses and the graphic art design industry.
CustomPrintSolutions.com intends to establish and operate an Internet print shop with services costing significantly less than the prices of its competitors, while supplying superior quality services. Upon incorporation of its website and graphic art services, CustomPrintSolutions.com will enable both start-up and existing companies to reduce their printing costs significantly.

Highlights of CustomPrintSolutions.com

· Breakthrough products. CustomPrintSolutions.com will develop a unique website that provides customers various ways to create business stationery, including business cards, envelopes, notepads, and door hangers. A graphic art design center will also be provided, enabling customers to create company logos and other designs essential to their company's identity.
· Trademarks. The company plans to register a corporation under the name of CustomPrintSolutions.com and operate under the same name.
· Large markets. Recent studies show, that business-to-business (B2B) commerce has multiplied in terms of revenue over the recent years. It also emphasizes that e-market places will be responsible for 53% of all online business trade.
· Seasoned management. The company's management is highly experienced and qualified.
· Customers. The company will primarily target small and start-up businesses throughout Malaysia and Singapore. The company will also develop plans to negotiate deals with big businesses around the world in the future.

The biggest competitive threat for CustomPrintSolutions.com will come from iPrint.com. However, we will have a competitive advantage over iPrint.com by offering lower prices on all products and services. Customers in this

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