Online marketing vs Traditional marketing
TABLE OF CONTENTS
1. Introduction ……………………… page 2
2. Content …………………………….page 3
a) Digital Marketing (how, when, why) it is used
b) Traditional Marketing (how, when, why) it is used
3. Advantages and Disadvantages of traditional and digital marketing…. Page 4
a) Advantages of digital marketing
b) Advantages of traditional marketing
c) Disadvantages of traditional marketing
d) Disadvantages of digital marketing
4. CONCLUSION …………………………. Page 6
5. REFERENCES
1. INTRODUCTION
Traditional marketing have many advertisement methods that have been used in the past. By saying this, we can assume business cards, print ads in magazines or newspapers, posters, radio, television commercials, brochures and billboards. Traditional marketing uses anything as long as is not digital to “brand” your product or company logo into the minds of people. People sometimes can find you or your business in a network or referrals and they will definitely come to trust you and the work you are doing. And digital marketing also still evolving and will be updating as long as technology continues to make advancements. Digital marketing includes things such as a website, banner ads, social media mentions, or YouTube videos for example. The goal of digital marketing is for people to find you. They might find you or your web-site through an organic search, paid search, social networking or by reading a post or comment that you have published online it can be an ad or an article. Once they become familiar with your brand through your online presence, a trust will develop.
With the help of traditional marketing a business can reach a specific target audience that may not have access to the internet and this can be the only way to reach certain people. Certain customers may also prefer a physical printed piece to view. On the other hand, a key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and
1. Introduction ……………………… page 2
2. Content …………………………….page 3
a) Digital Marketing (how, when, why) it is used
b) Traditional Marketing (how, when, why) it is used
3. Advantages and Disadvantages of traditional and digital marketing…. Page 4
a) Advantages of digital marketing
b) Advantages of traditional marketing
c) Disadvantages of traditional marketing
d) Disadvantages of digital marketing
4. CONCLUSION …………………………. Page 6
5. REFERENCES
1. INTRODUCTION
Traditional marketing have many advertisement methods that have been used in the past. By saying this, we can assume business cards, print ads in magazines or newspapers, posters, radio, television commercials, brochures and billboards. Traditional marketing uses anything as long as is not digital to “brand” your product or company logo into the minds of people. People sometimes can find you or your business in a network or referrals and they will definitely come to trust you and the work you are doing. And digital marketing also still evolving and will be updating as long as technology continues to make advancements. Digital marketing includes things such as a website, banner ads, social media mentions, or YouTube videos for example. The goal of digital marketing is for people to find you. They might find you or your web-site through an organic search, paid search, social networking or by reading a post or comment that you have published online it can be an ad or an article. Once they become familiar with your brand through your online presence, a trust will develop.
With the help of traditional marketing a business can reach a specific target audience that may not have access to the internet and this can be the only way to reach certain people. Certain customers may also prefer a physical printed piece to view. On the other hand, a key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and