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Operations Management Assignment Dominos LLC

Prepared by Group 8 Achyut Gandham Anuj Wilson Biranchi Tripathy Sudarshan Garg Wisallaya Thaithammayanon Zafar Shah

MBA Challum 2011/12 9th December 2011 Word Count – 5,970

Operations Management Assignment

Table of Contents
Table of Contents ............................................................................................................. i 1 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 Executive Summary ...............................................................................................4 Operations Strategy...............................................................................................5 Introduction...............................................................................................................5 Corporate Vision ......................................................................................................5 Global Strategic objectives ......................................................................................6 Order qualifiers, Order winners................................................................................6 The Core Competencies of Dominos ......................................................................6 The Value Chain ......................................................................................................7 Product value chain .................................................................................................8 Operations Strategy Implications (Store Level) .......................................................9 Competitor Analysis ...............................................................................................10

Figure 7 Dominos versus its Competitors (UK) ..............................................................10 3 3.1 3.2 3.3 3.4 4 4.1 Product & Service Design ...................................................................................13 Introduction.............................................................................................................13 Product Life Cycle ..................................................................................................13 Failed Product and Product Re-design: ................................................................14 Operations Challenge of the Product/Service Mix ................................................16 Process Design ....................................................................................................17 Product Service Continuum ...................................................................................17 i

© Challum Group 8

Operations Management Assignment

4.2 4.3

The Conversion Process........................................................................................17 The Production Process.........................................................................................19 4.3.1 Store Layout…………………………………………………………………….. 23

4.4

Suggested Areas of Improvement .........................................................................24 4.4.1 Process………………………………………………………………………….. 24 4.4.2 Store and Production Layout………………………………………………….. 25

4.5

Proposed Improvements ........................................................................................25 4.5.1 Process……………………………………………………………………………25 4.5.2 Store Layout…………………………………………………………………….. 25

5 5.1 5.2 5.3 6 6.1

Planning and Control...........................................................................................26 Goldratt‟s Theory of Constraints (TOC) applied to Dominos: ...............................26 Demand Forecasting ..............................................................................................27 Promotions Planning ..............................................................................................27 Innovation and...
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