Old Spice Ad Analysis
When looking at this ad, the first thing the viewer notices is a man running down a derby track, carrying a horse jockey. The next thing one notices are the horses running behind the man, implying that this man is faster than horses. How is this possible you might ask? Well it is possible, if you use Old Spice. With this ad Old Spice implies that their product is the golden key to unlocking your inner self and powers.
What is your “smellf”? In large bold print, Old Spice displays the words “BELIEVE IN YOUR SMELLF”, in the middle of their ad. The made-up word “smellf” is the combination of “smell” and “self”, and the saying plays off of the popular phrase, “Believe in your self”. Through this saying, Old Spice implies that their body products
What is your “smellf”? In large bold print, Old Spice displays the words “BELIEVE IN YOUR SMELLF”, in the middle of their ad. The made-up word “smellf” is the combination of “smell” and “self”, and the saying plays off of the popular phrase, “Believe in your self”. Through this saying, Old Spice implies that their body products