Hannah Berry's Advertisement Analysis

As feminism values grow more popular in the modern world, more young girls are taught to dress for themselves, rather than in ways society suggests they should dress. Hannah Berry, a former student at Wright State University, analyzed two shoe ads and their effect on the ways society suggests young girls should dress. She argues how two shoe companies, Clarks and Sorel, remind girls that natural beauty comes from being uniquely themselves. I believe Berry has a valid and supported argument, but there are flaws in her evidence that lead me to provide a counterargument. Young women continue to establish their own guidelines regarding what they can wear everyday to distinguish themselves. However, there is still a social stigma seen in both ads that suggest beauty is the true key success. Berry focuses her analysis on the ads’ imagery. She portrays a clear picture in her description of both ads. She begins by supporting the first shoe company described, Clarks. She claims
However, Berry fails to recognize that the motive of each fashion ad is most likely the same as the others. Besides the overall motive to earn money for their company, the Clarks and Sorel shoe ads are simply trying to convince young women to buy their shoes. To do so, the companies shape their ad around a campaign that society can praise. While both ads show two different unique personalities, wearing two completely different shoes, I saw this more as ways to promote their product. Both companies directed their ads toward different audiences. The Clarks ad allows their audience to see the beauty in being a geeky band chic, while Sorel shows their audience the beauty in being a confident, science fictional woman. Now a day, the fashion industry is so diverse that women are free to be whichever kind of individual they wish to