Old Spice

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James Reed
Rhetorical Analysis
English 101
Due: 09/20/12

Rhetorical Analysis “Old Spice Commercial”
Smell is one of the strongest of the five senses; it also is a key factor that plays huge role in a man’s overall attraction. If a guy smells good, he is almost instantly a more attractive man than he was before his scent could reach you nose. Old Spice advertises its products (body wash) with the ideal man, one who describes himself doing pretty impressive things. This rhetorical analysis is focusing on these topics: why the creator is not believable in the commercial, who the intended audience was, and the questions stated in the rubric.

Old Spice is the creator of the ad. I do not perceive him/her as credible for the advertisement. It would be hard to believe that if I smelled like Isaiah Mustafa, AKA “the Old Spice Man”, I would be instantly able to do the things that he does in the commercial such as: for example, log rolling, walking on water, or jumping a waterfall into a hot tub, and coming out riding a motorcycle (just to name a few). The ad does not offer reasonable grounds for anything that is mentioned such as if your man smelled like him he could bake a gourmet cake in such a “dream home” he built with his own bare hands. He is making the audience believe that “’anything is possible” if you smell like him, like suddenly appearing on a rolling log from a dock on the beach, and then walking across water to a kitchen. The ad is trying to persuade you into buying the Old Spice product, by insinuating you will instantly become the “man of her dreams”. Though the commercial was funny, the reason why I think it’s not credible is because it is so obvious and unrealistic.

Although Old Spice is solely a man’s product, I can be easily stated the intended audience is for not just the men but women as well, or couples. My first point is, he starts the commercial by saying “Hello Ladies”. In the advertisement the spokesperson keeps...
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