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Analysis Of 'Bounce' By Terry Crews

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Analysis Of 'Bounce' By Terry Crews
Terry Crews Old Spice Body Odour Ad

Old Spice Odour Blocking “Bounce” ad

A) Denotative: Setting takes place in a laundry room of the shown woman’s house and about the woman describing the automatic freshness and static control of Bounce, a dryer pad product that freshens and cleans clothes. There is diegetic music heard in the background of Ukulele, bass guitar and guitar. As the woman says “I just stick it into my dryer and…..” We hear a building yell which then a few seconds later an explosion occurs on the left side of the house with Foley sound effects. We see a longshot of Terry Crews on a Jet Bike after he had smashed into the woman’s house during an ad. There is a mid-shot as he says “OLD SPICE BODY SPRAY MAKES YOU SMELL

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