•Purpose to study Nokia (appendix 1)
Communication plays a very important role in our life. With its large target market, different mobile telecommunication companies have been trying to occupy the markets by offer their latest innovative mobile phones. One of the famous and successful mobile phone manufacturers in the world is Nokia before. However, market leader will be replaced by other competitors. This can be evidenced by their shares of Smart phone (appendix 2) due to the penetration of their competitor. With the emergence of Apple iPhone and Samsung Galaxy today (appendix 1), Nokia should have a great solution to ensure its future success and to gain back the market shares. Although Nokia's CEO has known what their situation, the management must able to have a change that would sustain Nokia’s competitive advantage and reflecting to customer’s favorite.