Pest Framework for Nokia

Topics: Mobile phone, Mobile network operator, Nokia Pages: 13 (4160 words) Published: October 7, 2008

All organization, regardless of whether they are large or small, profit-seeking or not-for-profit, domestic or multinational, use some combination of human, financial, physical and information resources which generally obtained from the organization’s environment to achieve their goals. Al though “organization” is being defined relatively simple but the concept of “Management” is a bit more exclusive. Management is a set of activities that include planning and decision making, organizing, leading and controlling directed at an organizations resources with the aim of achieving organizational goals in and efficient and effective manner.

Now, let us have a closure view on an international well-known organization-Nokia Corporation on highlighting the basic purpose of management including ensuring the organization’s goals are achieved in an efficient and effective manner and perform the following tasks:-

A.) PEST Framework.

B.) Departmentalized by geographic location.

C.) Social Responsibility.


2.1Company Background

The roots of Nokia go back to the year 1865 with the establishment of a forestry industry enterprise in South-Western Finland by mining engineer Fredrick Idestam. While in the year 1898, witnessed the foundation of Finnish Rubber Works Ltd, and in 1912, Finnish Cable Works began operations. Gradually, the ownership of this two companies and Nokia began to shift into hands of just a few owners. Finally, these three companies were merged to form Nokia Corporation in 1967.

Nokia is a world leader in mobile telecommunications driving the growth and sustainability of the broader mobility industry, which connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for games, imaging, businesses and media.

Nokia comprises 3 business groups: Mobile Phones, Multimedia and Enterprise Solution. Mobile Phones connect people by providing expanding data capabilities and mobile voice across a wide range of mobile devices; Multimedia gives people the ability to access, experience, create and share the multimedia in in form of advanced mobile technology standards; Enterprise Solutions offers institutions and business a broad range of products and solutions such as underlying security infrastructure, software and services.

The business groups are supported by various horizontal entities. For example, corporate functions support Nokia’s business with company-wide Strategy and Services and Technology Platforms deliver leading technologies and platforms. Customer and Market Operations also play a supportive role fro sales and marketing, manufacturing and logistics, and sourcing and procurement for mobile devices. While, Brand and Design, Development Support, research and Venturing, Business Infrastructure are responsible to drive and manage specific Nokia assets.


PEST framework is a analysis that strategy consultant use to scan the external macro-environment in operations. PEST framework acquiring four factors which are political,/legal, economic, social and technological .

3.1Political/Legal Environment

Political/legal factor has a huge influence upon the regulation of businesses and the spending power of consumers and other businesses. Political factor involves political stability, trade regulations and tariffs, legal framework for contract enforcement mandatory employee benefits, anti-trust laws, industrial safety regulations, intellectual property protection and others. Nokia is a registered trademark of Nokia Corporation. Nokia's product names are either trademarks or registered trademarks of Nokia.

Any other product and company names mentioned herein may be trademarks or trade names of their respective owners. Anyone who access to Nokia’s website should not be construed as granting, by implication, estoppel or...
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