No Paper

VIKRAMJEET SINGLA
1) Market Segment of “A GYM Membership”
a. Demographic Variables
Sex:For Males
Age: - 19 – 35 for fitness, Body building, 40 and above wt. Loss, physical fitness.
For Females
Age: - 18 – 35 for wt loss, Figure maintain.
b. Socioeconomic Variables
Income: - more than 25000/m, Occupation- Business & job class,
c. Behavioural Bases
User Status: - Sports oriented, Enthusiastic.
Benefits Sought: -Healthy and good shaped Body.
Personality: - direct as, will increase personality by regular practice.
2) Market Segment of “Luxury Sports Car”
a. Socioeconomic Variables
Income: more than 160000/m.
Occupation: - job (Senior Executives), Industrialists, Business Mans,
b. Behavioural Bases
User Status: - Readiness of the customer, Desire,
Usage Rate: - Medium.
Benefits Sought: - High end product, higher security, High performance and heavy duty product. Personality: - Niche market product, attractive among people, other feels its presence,
Provide you more attention.
Life Style: - Increase the standard of living, shows the luxurious looks and leave the remark on people, forcing them to remember you.
Social Class: - Put you in the segment of posh.
3) Market Segment of “A Disney Movie”
a. Demographic Variables
Age- 4 to 12
Family size: 3, 4
b. Socioeconomic Variables
Income: more than 40000/m, all types of families.
Education: counts for parental level, the exposure they give to their children.
c. Behavioural Bases.
User Status: Anxious, full of curiosity, ready.
Usage Rate: High

4) Market Segment of “Nail Polish”
a) Demographic Variables
Sex: - Female
Age: - wide range from 10 to 60
b) Behavioural Bases
User Status: - Readiness to use.
Usage Rate: - Very high.
Life Style: - making you more attractive.