Nintendo's Success

You might laugh at a 12 year old when he claims his Pokemon game is serious business, yet you must admit that at Nintendo, games are serious business. Ever since 1975 when Nintendo made the significant key transition from a national playing card/small scale electronic toy company to an international video game company, its business has been blooming. From the earliest Game&Watch in 1976 to the Gameboy in 1989, and the Nintendo DS in 2004, Nintendo generated one after another landmark product that won the hearts of millions of video game players all over the world (History of Nintendo.) In 2006, the company introduced innovative Wii to the market, redefining the boundary of video games and opening a new channel for the company’s business. From a playing card company to a global video game producer that designs and manufactures the leading products in its sector, Nintendo has achieved success through strategic thinking. The combination of clear vision, solid purpose, efficient structure, creative leadership, and unique strategy paved the way for Nintendo to rise as one of the top three video game manufacturers. Nintendo creates values for its customers. For example, when a grade school child screams with joy upon receiving a Nintendo DS for Christmas or when the entire family sits in front of TV to play Wii baseball on a rainy Sunday, we have evidence that customers value Nintendo products. The company’s devotion to serve its customers is its strongest motivation to constantly renovate and design products that could fit better into the consumers’ life styles, hobbies, and budgets. Nintendo’s products are widely welcomed by consumers because the company knows consumers’ needs and wants and mobilizes its capital, human, and technological resource to make different dreams come true. The design of Wii perfectly exemplifies Nintendo’s consideration for its customers. The multi-part device is elegant, compact, lightweight, and energy efficient. Gamers can purchase