The Language of Newspapers2
Analysis of Newspaper Headlines2
In today’s hectic world one of the most important factors is information. The means of information provision are quite different which can be summarized in one word: mass media. The media is the whole body of communications that reach large numbers of the public via radio, television, movies, magazines, newspapers and the World Wide Web. All of them, alongside their informative essence, are aimed at influencing huge audiences. That audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass media techniques such as advertising and propaganda.
In the course of this paper we have tried to analyze one of the main components of mass media; we refer to newspapers. With the introduction of modern technologies and the emergence of Internet the informative character of newspapers may seem to fade away but, in fact, being the oldest means of information communication, newspapers have survived throughout the centuries and have proved their viability in historical context.
The aim of this paper is to analyze one of the two main components of newspapers: headings. In most general terms, a headline is text at the top of a newspaper article, indicating the nature of the article below it. However, besides the up-mentioned function, newspaper headings are also aimed at catching reader’s attention. It is worth mentioning that nowadays the shift is put on the last function, since in order to survive in the competitive world of mass media editors try to capture as much public attention as possible. In the given work we have primarily referred to American and British newspaper headings trying to reveal some convergent and divergent features concerning their style and language. The paper consists of the following sections:
The main part of the paper contains two chapters: “The Language of Newspapers”, and “Analysis of Newspaper Headlines”. The first chapter gives a general idea about newspapers and its types, and brings some examples of famous newspapers. The second chapter may be viewed as a mixture of theoretical and practical analyses. It consists of two subsections, the first one analyzing the headlines, their evolution, functions, styles and forms, whereas the second subsection presents the language generally used while writing headlines.
The Language of Newspapers
A newspaper is a written publication containing news, information and advertising, usually printed on low-cost paper called newsprint. General-interest newspapers often feature articles on political events, crime, business, art/entertainment, society and sports. Most traditional papers also feature an editorial page containing columns which express the personal opinions of writers. Supplementary sections may contain advertising, comics, coupons, and other printed media. Newspapers are most often published on a daily or weekly basis, and they usually focus on one particular geographic area where most of their readers live. In the 18th century newspapers were used by government as a means of promoting their own interests. The structure and style were therefore formal. By the 19th century, however, what can be described as “modern journalism” began with the appearance of newspapers still popular today: “The Times”, “Manchester Guardian”, “Daily Express”, etc. newspaper reporting became more scandalous, and style and form changed to suit the new approaches . Newspapers are often divided into three main categories:...