Newspaper Headlines
Contents
Introduction 2
The Language of Newspapers 2
Analysis of Newspaper Headlines 2
Headline Evolution 2
Headline Functions 2
Headline Styles 2
Headline Forms 2
Headline Variants 2
Headline Language 2
Conclusion 2
Bibliography 2
Introduction In today’s hectic world one of the most important factors is information. The means of information provision are quite different which can be summarized in one word: mass media. The media is the whole body of communications that reach large numbers of the public via radio, television, movies, magazines, newspapers and the World Wide Web. All of them, alongside their informative essence, are aimed at influencing huge audiences. That audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass media techniques such as advertising and propaganda. In the course of this paper we have tried to analyze one of the main components of mass media; we refer to newspapers. With the introduction of modern technologies and the emergence of Internet the informative character of newspapers may seem to fade away but, in fact, being the oldest means of information communication, newspapers have survived throughout the centuries and have proved their viability in historical context. The aim of this paper is to analyze one of the two main components of newspapers: headings.
In most general terms, a headline is text at the top of a newspaper article, indicating the nature of the article below it. However, besides the up-mentioned function, newspaper headings are also aimed at catching reader’s attention. It is worth mentioning that nowadays the shift is put on the last function, since in order to survive in the competitive world of mass media editors try to capture as much public attention as possible.
In the given work we have primarily referred to American and British
Introduction 2
The Language of Newspapers 2
Analysis of Newspaper Headlines 2
Headline Evolution 2
Headline Functions 2
Headline Styles 2
Headline Forms 2
Headline Variants 2
Headline Language 2
Conclusion 2
Bibliography 2
Introduction In today’s hectic world one of the most important factors is information. The means of information provision are quite different which can be summarized in one word: mass media. The media is the whole body of communications that reach large numbers of the public via radio, television, movies, magazines, newspapers and the World Wide Web. All of them, alongside their informative essence, are aimed at influencing huge audiences. That audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass media techniques such as advertising and propaganda. In the course of this paper we have tried to analyze one of the main components of mass media; we refer to newspapers. With the introduction of modern technologies and the emergence of Internet the informative character of newspapers may seem to fade away but, in fact, being the oldest means of information communication, newspapers have survived throughout the centuries and have proved their viability in historical context. The aim of this paper is to analyze one of the two main components of newspapers: headings.
In most general terms, a headline is text at the top of a newspaper article, indicating the nature of the article below it. However, besides the up-mentioned function, newspaper headings are also aimed at catching reader’s attention. It is worth mentioning that nowadays the shift is put on the last function, since in order to survive in the competitive world of mass media editors try to capture as much public attention as possible.
In the given work we have primarily referred to American and British